LATAM Growth Lead
Tangem offers a secure hardware wallet for cryptocurrencies, designed to be as slim as a bank card. It allows users to store, buy, earn, transfer, and swap thousands of coins and tokens, emphasizing simplicity and convenience for both newcomers and experts in self-custody.
Funding
Projects
About Tangem AG
Tangem is a Swiss-based company that provides a secure hardware wallet for managing digital assets. Their product, the Tangem Wallet, is a card-shaped device that contains a powerful, certified microchip (EAL6+) developed with Samsung Semiconductors. This chip generates a random, non-extractable private key offline, ensuring high security against hacking. The wallet supports thousands of cryptocurrencies and allows users to store, buy, sell, swap, and stake them through the Tangem app. The system is designed for simplicity, with a 3-minute setup and no need for batteries or charging. It features a smart backup system using multiple cards instead of a traditional seed phrase, although seed phrase import is also supported. The company emphasizes security with independent firmware audits by Kudelski Security and Riscure, and its app code is open-source on GitHub. Tangem aims to make self-custody accessible to a broad audience, from beginners to advanced crypto users.
Skills
About the Role
You will own Tangem's growth and expansion across Latin America in a highly autonomous, results-driven role focused on user acquisition, market expansion, and revenue growth. You will develop and execute the regional go-to-market strategy, manage marketing budgets, select the most effective acquisition channels, and drive measurable growth of Tangem wallet users throughout LATAM. You will lead strategy and execution independently while collaborating closely with global marketing, product, and business development teams.
Requirements
- 3+ years of experience in growth, marketing, business development, or market expansion
- Strong crypto-native background (wallets, exchanges, DeFi, Web3, blockchain)
- Deep understanding of the crypto ecosystem and user adoption trends across Latin America
- Experience launching or scaling products in one or more LATAM markets
- Strong analytical skills and a data-driven approach to decision-making
- High level of ownership, accountability, and ability to work independently
- Professional English proficiency; Spanish is required, and Portuguese is a strong plus
- Willingness to travel across the region as needed
Responsibilities
- Own Tangem's growth strategy and execution across Latin America
- Develop and execute a clear go-to-market strategy with defined acquisition channels, budgets, and KPIs
- Identify, test, and scale user acquisition channels including digital marketing, partnerships, influencers, affiliates, communities, events, and retail initiatives
- Analyze the LATAM crypto ecosystem, competitive landscape, local market trends, and user behavior
- Manage and optimize regional marketing budgets based on performance metrics and ROI
- Build and maintain relationships with local partners, distributors, exchanges, KOLs, and crypto communities
- Represent Tangem at regional conferences, industry events, and meetups
- Monitor growth metrics, generate insights, and regularly report results to the global team
Benefits
- Remote work from any location
- Unlimited PTO
- Compensation for the purchase of necessary technical devices for the work