Growth Manager, Canada > Africa
LemFi is a fintech company reshaping how immigrants move money globally. It offers international money transfers, multi-currency wallets, request money, and eSIM products, serving immigrants sending money back home to family across more than 30 countries.
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About LemFi
LemFi provides international payment products designed to help immigrants thrive financially. Its core offering is international money transfer, allowing customers to send money to more than 30+ countries, often with low or zero transfer fees and competitive exchange rates, with transfers usually arriving within minutes. The company also offers multi-currency wallets, a request money feature for sending payment requests or sharing payment links, and an eSIM product for connectivity while traveling. LemFi primarily serves immigrants and global migrants who need reliable, low-cost ways to send money to loved ones back home via bank accounts, mobile money, and other channels. The company has over 1,000,000 customers and a team of 200+ people globally, and has been featured in the news for raising $33 million in funding, partnering with Visa on cross-border payments, and working with ClearBank for agency banking services.
Skills
About the Role
You'll own user acquisition and community presence across Canada, focused on the Nigerian, Ghanaian, East African, and Francophone African communities. You'll travel across the country to represent LemFi at events, build relationships with community leaders and local partners, negotiate sponsorships and co-marketing deals, and run data-informed campaign optimisation. You'll feed Product and Marketing teams a continuous stream of ground-level intelligence and lead local events and educational sessions that build genuine trust in LemFi's mission. You'll also serve as the internal voice of the Canadian diaspora user in roadmap and positioning discussions.
Requirements
- 5+ years in growth, sales, or marketing roles in fast-paced environments
- Deep, lived understanding of African diaspora communities in Canada — specifically Nigerian, Ghanaian, East African, and/or Francophone African corridors
- Proven ability to build partnerships and community relationships from scratch and turn them into measurable growth outcomes
- Strong analytical skills and comfort with dashboards and campaign data
- Self-directed operator experienced working remotely or in the field without close oversight
- Excellent communication skills
- Comfortable with frequent travel across Canada, including occasional weekends
Responsibilities
- Drive user acquisition across the Nigerian, Ghanaian, East African, and Francophone African corridors in Canada
- Travel across Canada to represent LemFi at community events, expos, and forums
- Build and manage a network of community leaders, grassroots organisations, and local partners
- Negotiate and activate sponsorships and co-marketing deals
- Run data-informed campaign optimisation using insights, acquisition KPIs, and AI-powered analysis
- Feed Product and Marketing teams a continuous stream of on-the-ground intelligence
- Organise and lead local events, meetups, and educational sessions
- Serve as the internal voice of the Canadian diaspora user