Integrated Marketing Manager - Consumer & Brand, LATAM

Skills

About the Role

You'll lead consumer and brand campaigns across Brazil and Spanish-speaking LATAM from São Paulo. You'll turn consumer and cultural insights into briefs and creative ideas, own integrated campaigns from strategy through launch and measurement, build ongoing marketing programs, and align local, regional and global teams.

Requirements

• 12+ years of technology marketing experience across Brazil and Spanish-speaking LATAM
• Experience leading major consumer tech brand campaigns
• Deep knowledge of LATAM consumers, culture and media
• Strong creative judgment and experience leading briefing and production with agencies
• Experience developing channel plans across paid, owned and earned media, social, creators, partnerships
• Ability to influence cross-functional teams without formal authority
• Professional fluency in Portuguese and English

Responsibilities

• Define the audience, cultural insight, brand objective and marketing role for each program
• Write creative briefs and guide concept development
• Own integrated consumer campaigns from brief through launch and measurement
• Develop local campaigns and adapt global work for Brazil and LATAM
• Build and run ongoing consumer marketing programs
• Align local, regional and global partners on briefs and channel roles
• Work with Creative, Production, Comms, Media, Product Marketing and Growth teams
• Set campaign goals and measurement plans
• Manage resources, external partners, budgets and production dependencies