Head of Product Marketing
Plaid is a financial data network and fintech infrastructure company that helps people securely connect financial accounts to digital financial services.
Maintainer signals as of 9/2/2026
Funding history
Projects
About Plaid Inc.
Plaid provides developer infrastructure and financial tools for account connectivity, financial data access, bank payments, identity verification, AML monitoring, credit and underwriting, and fraud prevention. Its network supports thousands of fintech companies and more than 12,000 financial institutions across the United States, Canada, the United Kingdom, and Europe.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own the end-to-end strategy, operating model, performance standards, and talent development for Plaid's Product Marketing function. Shape product narratives, improve messaging and positioning, drive product-market fit and launch performance, manage and develop senior marketers, recruit talent, and represent Product Marketing in executive forums.
Requirements
- Minimum 10 years of product marketing leadership experience
- Experience at high-growth B2B SaaS companies
- Experience managing large, multi-layered teams of 15 or more
- Product marketing leadership experience at a company of similar scale
- Experience building and leading product marketing teams
- Experience with multi-product, multi-segment, and multi-buyer marketing
- Start-up or small-company leadership experience
- Low ego and high EQ
- Payments, credit, fintech, or banking domain experience
- Experience selling to financial institutions or banks
- Regulated-environment marketing experience
- Founder-led environment experience
- Product marketing rebrand experience
Responsibilities
- Own and operationalize the Product Marketing structure
- Finalize and institutionalize the Product Marketing operating model
- Define Product Marketing guardrails and cross-functional engagement norms
- Establish KPI frameworks tied to measurable business impact
- Own the central product narrative and raise messaging and positioning standards
- Partner on product-market fit strategy and improve quota attainment, time to close, and campaign lift
- Ensure launch discipline, release alignment, and post-launch optimization
- Manage and develop senior Product Marketing leads, individual contributors, and managers
- Recruit and calibrate Product Marketing talent
- Represent Product Marketing in executive decision-making forums
Benefits
- Equity
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k)
