Head of Partner Marketing
TYB is a community-driven rewards and loyalty platform that connects fans with brands through challenges, feedback, exclusive access, collectibles, and rewards.
Funding history
Investors
Projects
About TYB
TYB operates a platform where fans discover brands, participate in challenges and community experiences, share feedback and product content, earn coins, and receive rewards such as discounts, collectibles, exclusive access, and product drops. For brands, TYB provides community engagement, loyalty and rewards automation, CRM integrations, Shopify integration, customer insights, user-generated content, and tools to increase repeat purchases and lifetime value. Its clients include beauty, health and wellness, retail, and CPG brands.
Skills
About the Role
You will build recurring partner education programs, including webinars, newsletters, and office hours. You will create case studies, best-practices content, and LinkedIn thought leadership. You will develop co-marketing strategy, collaborate with brand partners, lead partner event strategy, and create onboarding kits, launch PR, and joint social announcements. You will turn account insights into repeatable consumer marketing programs.
Requirements
- 7+ years of B2B or partner marketing experience
- Experience at a marketplace or platform business
- Understanding of B2B2C marketing
- Experience building repeatable and scalable programs
- Knowledge of partner activation rate, co-marketing reach, and content pipeline impact
- Experience negotiating co-marketing programs with brand-side marketing leadership
- Ability to translate relationship context into program design and influence without direct authority
Responsibilities
- Build and run recurring partner education programs
- Design scalable and programmatic partner marketing programs
- Produce case studies, best-practices content, and LinkedIn thought leadership
- Develop strategies for partner brand campaigns
- Collaborate with brand partners on their marketing activities
- Lead event strategy with brand partners
- Build onboarding kits, co-branded launch PR, and joint social announcements
- Translate account relationships into scalable marketing programs
- Own partner brand representation across consumer marketing channels
- Systematize partner incorporation into consumer campaigns