Head of Marketing
Luno helps users buy, store, and trade cryptocurrencies through a regulated platform designed for beginners and experienced traders.
Projects
About Luno
Luno helps cryptocurrency investors access digital assets through a secure, regulated platform operating in multiple countries. With it, users can buy and sell cryptocurrencies, store assets in secure wallets, and access professional trading tools. Luno was acquired by Digital Currency Group in 2020.
Skills
About the Role
You will own the regional marketing strategy for South Africa and Nigeria, translating global priorities into locally relevant commercial plans. You will lead embedded specialists, manage budgets, direct full-funnel activity across performance, CRM, and brand channels, and represent regional market insights in global planning and leadership forums.
Requirements
- 8+ years of marketing experience.
- At least 3 years in a senior leadership role with direct people management and budget accountability.
- Experience owning full-funnel marketing across performance, CRM, and brand or ATL channels.
- Deep working knowledge of the South African consumer, competitive, regulatory, and media landscape.
- Exposure to or experience in the Nigerian market, including media, payment, and regulatory dynamics.
- Experience in fintech, crypto, or regulated financial services.
- Experience managing marketing budgets with ROI accountability, including ATL spend, agency partnerships, and events.
Responsibilities
- Own annual and quarterly marketing strategy for South Africa and Nigeria.
- Lead and develop the embedded regional marketing team.
- Manage the regional marketing budget and allocate spend across channels, campaigns, events, and partnerships.
- Direct full-funnel marketing across performance marketing, CRM, and ATL activities.
- Track channel activity against KPIs and ensure coherent, on-brand execution.
- Present budget performance and recommendations to the VP of Marketing.
- Provide competitor, regulatory, and customer-behaviour insights for global marketing planning.
- Represent the region in cross-functional forums, product launches, and leadership reviews.
Benefits
- Remote but reachable work policy with home or office working options.
- Option to buy and sell up to 5 days of leave.
- Private medical insurance.
- Access to Learnably and additional learning platforms.
- 6 months primary caregiver leave.
- Paw-ternity leave.
- Annual Inspiration Day in addition to annual leave.
- Regular social events and virtual classes.
- Free lunch and snacks.
- Zero fees up to a certain amount on Luno Instant Buy.