Brand Marketing Manager
Rebirth Finance is an AI-powered fintech platform that lets individuals and businesses manage fiat, crypto, and other assets in one place. It offers AI trading bots, copy trading, cross-border payments, open banking integration, and business collection/marketing tools, powered by its native REPA token.
About Rebirth Finance
Rebirth (also referred to as Rebirth Fintech / Rebirth Finance) is a fintech platform that combines financial and social features under one roof. For individuals it offers an AI-powered trading bot, copy trading, market analytics and utilities, cross-border money transfer and contactless payments, and AI-assisted integration of bank accounts and credit cards. For businesses it provides store creation, digital marketing, loyalty programs, and receivables collection solutions across fiat, crypto, and card payments. The ecosystem is underpinned by the REPA token, a BEP20 utility and service token on the Binance Smart Chain that grants tiered loyalty benefits (Oxygen, Ruthenium, Palladium, Tritium), fee discounts, deposit interest, and a share of quarterly dividends from Rebirth's profits. Rebirth targets retail crypto/fiat users seeking automated trading and payment tools, as well as small-to-medium businesses seeking marketing, loyalty, and collections infrastructure. The company is headquartered in San Francisco, CA.
Skills
About the Role
You will execute and optimize the brand strategy across marketing channels, develop brand-building initiatives, and coordinate with internal teams to align brand activity with broader objectives. You will use analytics to guide decisions, improve brand performance, and manage the brand marketing budget.
Requirements
- 3+ years of marketing experience focused on brand building and strategic marketing.
- Storytelling and communication skills.
- Expertise in crafting brand narratives.
- Understanding of digital marketing in global and local contexts.
- Consumer trend analysis and the ability to translate insights into actionable strategies.
- Commitment to personal development and team growth.
- Experience in tech and internet-related sectors.
- Experience in cryptocurrency, banking, or fintech.
- Passion for innovation and disruption in crypto fintech.
Responsibilities
- Lead the execution and optimization of the brand strategy across marketing channels.
- Develop and implement brand-building initiatives, including content partnerships, influencer collaborations, and brand activations.
- Coordinate with internal teams to integrate brand strategy with broader marketing and company objectives.
- Oversee brand marketing analytics to inform strategic decisions and improve brand performance.
- Manage the brand marketing budget and optimize resource allocation.
Benefits
- Bonuses.
- Flexible and remote working options.
- Free healthy snacks and fresh fruit in the office.
- Weekly gourmet breakfast meet-ups.
- Regular team events and parties.
