Head of Marketing

Skills

About the Role

You will lead and own Fasanara's marketing function end-to-end, acting as both the architect of marketing strategy and the person who executes it. You will shape the firm's narrative, own the content engine, manage the digital presence, and ensure every touchpoint reflects the quality of the business. You will work closely with investor relations and senior leadership to translate complex financial ideas into compelling communication for institutional investors, family offices, and the broader Fintech ecosystem. You will bring deep marketing experience from asset management or financial services, combine strategic vision with hands-on execution, and use AI tools to raise the bar on efficiency and output quality.

Requirements

• Proven marketing experience in asset management, private markets, or financial services
• Strategic and hands-on, with strong writing, editing, and presentation skills
• Strong grasp of digital marketing, SEO, and content distribution
• Comfortable using AI tools to improve speed and output
• Highly organised, collaborative, and able to manage multiple priorities
• Self-starter who thrives in a fast-paced, entrepreneurial environment
• Fintech, alternative lending, or private credit experience is a plus

Responsibilities

• Define and own Fasanara's marketing strategy, ensuring consistent positioning, messaging, and brand identity across all channels and audiences
• Build and evolve the firm's narrative around differentiation in Fintech lending, private credit, and venture
• Develop annual marketing plans aligned with fundraising cycles, product launches, and business development objectives
• Act as the brand guardian across all internal and external communications
• Own the content calendar end-to-end from ideation through production and distribution across formats
• Write and edit high-quality investment content independently, collaborating with investment professionals
• Develop and manage a consistent cadence of thought leadership content
• Ensure all materials are accurate, on-brand, and compliant with regulatory requirements
• Oversee and continuously improve Fasanara's digital footprint, including the website, LinkedIn, and other platforms
• Develop and execute channel-specific strategies to grow audience engagement and brand awareness
• Manage email marketing, campaign analytics, and performance reporting
• Partner with investor relations and business development teams to produce RFPs, DDQs, pitch decks, and investor presentations
• Maintain and improve content libraries, templates, and data rooms
• Manage end-to-end production of investor communications, including quarterly reports and fund updates
• Use AI tools to produce content, generate insights, automate workflows, and scale marketing output
• Design and implement AI-powered marketing workflows across content generation, visual production, distribution, and analytics
• Champion the use of AI and emerging marketing technologies across the team
• Evaluate and implement tools such as AI writing assistants, analytics platforms, and CRM marketing integrations
• Stay ahead of best practices in digital marketing and bring new ideas to the team
• Coordinate participation in industry conferences, webinars, and proprietary events
• Support media relations and PR activity, including press releases, journalist outreach, and award submissions

Benefits

• Bupa health & dental
• Cycle to Work scheme
• Enhanced pension
• Generous annual leave (25 days +)
• Enhanced parental leave
• Special leave allowances
• Charity giving options
• Competitive bonus scheme
• Regular team events, summer & Christmas parties
• Knowledge sharing sessions and quarterly town halls
• Team lunches, dinners, Friday drinks, team sport activities