Head of Marketing

Skills

About the Role

You will own the marketing engine end-to-end: plan and execute campaigns, launches, and channel strategies; optimize the acquisition and activation funnel; run marketing operations including CRM and analytics; design and execute launch playbooks; manage growth channels and measure performance to drive measurable user and founder adoption.

Requirements

• 4+ years in marketing leadership roles at fintech, SaaS, or web3 companies
• Proven record of executing data-driven campaigns that drive growth and adoption
• Deep understanding of founder and investor acquisition funnels
• Hands-on operator comfortable with tools like HubSpot, Webflow, GA4, and campaign dashboards
• Excellent project management, analytical, and communication skills
• Native-level English and ability to write high-converting copy
• Must be based on the US East Coast (NYC preferred) and authorized to work in the US
• Position is for US Citizen or Permanent Resident

Responsibilities

• Build, test, and scale demand generation and user acquisition strategies for founders and investors
• Lead product marketing for the Investor App and Captable platform, including positioning, messaging, and launch execution
• Own marketing operations including CRM, analytics, campaign tracking, and marketing stack optimization
• Manage growth channels including email, SEO, community, social, paid, and partnerships with a focus on performance metrics
• Design and run launch playbooks for product releases, integrations, and ecosystem partnerships
• Collaborate with cross-functional stakeholders to align storytelling with performance marketing
• Hire, mentor, and manage a small team across content, growth, and design
• Track KPIs and own the marketing funnel across awareness, activation, engagement, and retention

Benefits

• Competitive salary
• Equity
• Health benefits