Head of Paid Media B2B Marketing
Skills
About the Role
You will lead the strategy and execution of B2B paid media across key platforms You will collaborate with Sales Revenue and Creative teams to align campaigns with business goals and optimize for pipeline and revenue You will develop ABM programs and guide ad creatives to communicate enterprise value and build trust You will stay ahead of fintech and payments industry trends and apply best practices to improve ROI
Requirements
- Bachelor's degree in Marketing Business or a related field
- 7+ years of demonstrable B2B marketing expertise with a focus on Paid Media
- Proficiency managing B2B campaigns on LinkedIn Ads Google Ads (Search and Display) programmatic platforms and other B2B channels
- Strong analytical skills and experience with SEO and marketing analytics tools such as Google Analytics attribution platforms and CRM integration
- Experience with ABM strategies and tools
- Budget management CAC per MQL and ROAS management
- Excellent communication stakeholder management and attention to detail
- Understanding of B2B sales cycles multi touch attribution models and related marketing strategies
- Experience working in fintech cryptocurrency stablecoin payments or enterprise SaaS
Responsibilities
- Design and execute paid media campaigns tailored to B2B audiences across LinkedIn Ads Google Ads and programmatic channels
- Develop and manage account based marketing ABM campaigns to engage high value enterprise prospects and institutional clients
- Implement and manage campaigns from conception to execution ensuring alignment with sales objectives pipeline generation and revenue goals
- Create compelling ad creatives with the Creative Team that speak to business pain points ROI and enterprise value propositions and optimize based on performance data and AB testing
- Utilize advanced targeting techniques including job titles company size industry verticals and firmographic data to reach specific business segments and decision makers
- Manage advertising budgets effectively across longer sales cycles to optimize CPL CAC and ROAS
- Navigate B2B focused paid media platforms such as LinkedIn Ads Google Ads programmatic display and retargeting platforms
- Use analytics tools to monitor and analyze campaign performance focusing on lead quality pipeline contribution and revenue attribution
- Conduct AB testing and experimentation on ad creatives copy landing pages and targeting parameters to optimize campaign performance and lead quality
- Collaborate with Sales and Revenue teams to ensure marketing qualified leads meet criteria and contribute to the sales pipeline
- Collaborate with the Creative UX UI and product teams to ensure ad creatives communicate enterprise value security and compliance and to implement CRO strategies for B2B landing pages and lead capture mechanisms
- Stay informed about B2B marketing trends enterprise buyer behavior fintech developments and emerging paid media technologies
- Set up and optimize landing pages for B2B campaigns webinars events and demo requests
- Lead outbound emails and LinkedIn outreach campaigns
Benefits
- Impactful and purposeful work
- Remote first flexibility
- Global and diverse team
- Learning and development resources
- Mental health support services
- Competitive compensation and comprehensive health coverage
- Stock option plan