Head of Growth
Tide is a UK-founded fintech business financial platform providing banking and financial-management services to small businesses and sole traders.
About Tide
Tide Platform Limited operates Tide, offering business accounts, payments, accounting and tax tools, savings, payroll, and business finance. Tide is FCA-authorised for electronic-money and payment services and is not itself a bank; its business bank accounts are provided through partner banks including ClearBank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead Tide India’s growth strategy across acquisition, conversion, activation, engagement, monetization, and retention. You will identify opportunities across segments, channels, products, and geographies; improve the customer funnel; establish measurement and experimentation practices; and lead cross-functional growth initiatives and a growing team.
Requirements
- 12+ years of experience in growth, commercial strategy, customer growth, GTM, digital businesses, or related areas
- Experience building and scaling growth engines in fintech, consumer technology, SaaS, digital platforms, or high-growth businesses
- Understanding of the complete customer lifecycle
- Experience managing significant growth targets and translating strategy into measurable outcomes
- Understanding of customer segmentation, funnel optimization, experimentation, and growth analytics
- Experience with digital acquisition, CRM or lifecycle marketing, partnerships, and distribution channels
- Commercial and analytical ability to connect customer metrics to revenue and business performance
- Ability to influence Product, Marketing, Sales, Partnerships, and senior leadership
- Experience building and leading teams in a fast-paced, high-growth environment
- Understanding of the Indian SMB or SME ecosystem is an advantage
- Experience in a regulated financial-services environment is valuable
Responsibilities
- Develop and execute the India growth strategy across the customer lifecycle
- Identify high-potential customer segments, geographies, channels, and use cases
- Build scalable growth roadmaps and digital acquisition campaigns
- Scale acquisition channels across digital, partnerships, referrals, and ecosystems
- Own acquisition economics and optimize the end-to-end digital funnel
- Build lifecycle marketing strategies for onboarding, activation, engagement, retention, reactivation, cross-sell, and upsell
- Identify monetization and revenue-growth opportunities
- Partner with Product and Engineering to improve customer journeys and product enhancements
- Deploy automation, machine-learning models, and tailored user journeys
- Establish funnel measurement frameworks and track growth metrics
- Drive A/B testing and continuous optimization
- Align cross-functional stakeholders around growth priorities
- Build and lead the Growth team
Benefits
- Self and family health insurance
- Term and life insurance
- OPD benefits
- Mental wellbeing through Plumm
- WFH setup allowance
- 25 annual leaves
- Family and friendly leaves
- Stock options