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Head of Content

Xapo Bank logo
Xapo Bank

Xapo Bank is a members-only private bank for Bitcoin holders. It provides Bitcoin and USD banking, custody, savings, Bitcoin-backed loans, investing, global payments, and inheritance features through its app.

Gibraltar, GI
About Xapo Bank

Xapo Bank provides banking and crypto-asset services for Bitcoin holders, including regulated Bitcoin custody, USD and BTC savings, Bitcoin-backed loans, trading and investment access to equities, ETFs and selected altcoins, global transfers, debit-card spending, and beneficiary planning. Its services are aimed at eligible individual members seeking to secure, spend, and grow Bitcoin-related wealth; crypto services are provided by Xapo VASP Limited and banking services by Xapo Bank Limited.

View jobs by Xapo Bank

Skills

About the Role

You will own content as a measurable acquisition and engagement channel. You will plan, produce, and distribute content across web, social, email, and video; lead the content team; manage SEO and editorial quality; track content performance; and partner with Growth, Product, and Compliance.

Requirements

  • Have 7+ years of content strategy and production experience, including 3+ years leading a content function at Head of or Director level in fintech, crypto, or a comparable regulated or high-growth digital business.
  • Demonstrate a track record of owning and improving content-driven acquisition and SEO metrics.
  • Have hands-on experience producing web, social, email, and video content from concept to publication at scale.
  • Possess technical and content SEO expertise.
  • Have experience managing and developing a content team against output and quality standards.
  • Understand crypto and digital banking subject matter.
  • Maintain a dedicated workspace, reliable internet connection, and essential equipment meeting minimal technical specifications.

Responsibilities

  • Own content-driven acquisition metrics and report against monthly targets.
  • Manage SEO targets for keyword rankings, organic search traffic growth, and domain authority.
  • Set and manage a content production cadence and content calendar.
  • Conduct editorial quality assurance for accuracy, tone, and brand compliance.
  • Line-manage and performance-manage content creators and editors.
  • Own channel-specific engagement metrics and adjust strategy against tracked targets.
  • Produce regular reporting on traffic, conversion, engagement, and ranking metrics.
  • Partner with Growth, Product, and Compliance to support acquisition goals within brand and regulatory guardrails.

Benefits

  • 100% remote work from anywhere in the world.
  • Flexible PTO plan.
  • Autonomy over your work schedule.
  • Yearly budget for individual learning and development goals.