Head of Content
Xapo Bank is a members-only private bank for Bitcoin holders. It provides Bitcoin and USD banking, custody, savings, Bitcoin-backed loans, investing, global payments, and inheritance features through its app.
Projects
About Xapo Bank
Xapo Bank provides banking and crypto-asset services for Bitcoin holders, including regulated Bitcoin custody, USD and BTC savings, Bitcoin-backed loans, trading and investment access to equities, ETFs and selected altcoins, global transfers, debit-card spending, and beneficiary planning. Its services are aimed at eligible individual members seeking to secure, spend, and grow Bitcoin-related wealth; crypto services are provided by Xapo VASP Limited and banking services by Xapo Bank Limited.
Skills
About the Role
You will own content as a measurable acquisition and engagement channel. You will plan, produce, and distribute content across web, social, email, and video; lead the content team; manage SEO and editorial quality; track content performance; and partner with Growth, Product, and Compliance.
Requirements
- Have 7+ years of content strategy and production experience, including 3+ years leading a content function at Head of or Director level in fintech, crypto, or a comparable regulated or high-growth digital business.
- Demonstrate a track record of owning and improving content-driven acquisition and SEO metrics.
- Have hands-on experience producing web, social, email, and video content from concept to publication at scale.
- Possess technical and content SEO expertise.
- Have experience managing and developing a content team against output and quality standards.
- Understand crypto and digital banking subject matter.
- Maintain a dedicated workspace, reliable internet connection, and essential equipment meeting minimal technical specifications.
Responsibilities
- Own content-driven acquisition metrics and report against monthly targets.
- Manage SEO targets for keyword rankings, organic search traffic growth, and domain authority.
- Set and manage a content production cadence and content calendar.
- Conduct editorial quality assurance for accuracy, tone, and brand compliance.
- Line-manage and performance-manage content creators and editors.
- Own channel-specific engagement metrics and adjust strategy against tracked targets.
- Produce regular reporting on traffic, conversion, engagement, and ranking metrics.
- Partner with Growth, Product, and Compliance to support acquisition goals within brand and regulatory guardrails.
Benefits
- 100% remote work from anywhere in the world.
- Flexible PTO plan.
- Autonomy over your work schedule.
- Yearly budget for individual learning and development goals.
