Head of Analytics and Targeting
Humaniq is a blockchain-based financial-services company focused on financial inclusion for unbanked and underbanked people. Its mobile app provides an HMQ wallet, transfers, identity verification, and related services, while offering businesses access to its user base and an open API.
Funding
About Humaniq
Humaniq operates a mobile financial-inclusion platform built around its application, infrastructure, and HMQ cryptocurrency. The company describes biometric user verification, a digital wallet, HMQ transfers, bonuses, surveys, business chats, and exchange functionality. It targets people without conventional banking access, particularly in emerging economies, and also supports businesses, startups, and projects seeking to offer services through the Humaniq system.
Skills
About the Role
You will manage and buy native, banner and video advertising and run CPA campaigns. You will analyze end-to-end analytics data and optimize conversion funnels. You will distribute traffic via affiliate programs, test and develop creative content, coordinate with PR, SMM and trading, and run retargeting to improve performance.
Requirements
- Experience in working with crypto-currency projects
- Experience in working with end-to-end analytics systems
- Analytical mindset
- Experience in working with crypto-exchange partner networks
- Ability to perform tasks quickly and accurately
- Ability to bypass FB and Google limitations
- Punctuality and diligence
- Experience in working with analytics systems other than GA (Ninjacat Mixpanel Thrivehive Looker Funnel.io Bizible Maroon.ai)
- Spoken English along with German French Korean and Chinese
- Ability and willingness to relocate
Responsibilities
- Procure native advertising
- Purchase banner advertising
- Manage CPA campaigns
- Purchase video advertising
- Optimize analytics and conversions
- Distribute traffic via affiliate programs
- Test and develop creative content
- Coordinate with PR SMM and trading departments
- Run retargeting
