Growth Marketing Officer

Skills

About the Role

You research advertising platforms, negotiate and secure ad placements, and develop performance marketing strategies across digital channels. You analyze campaign performance, use analytics tools to identify optimization opportunities, collaborate with internal teams and creative partners, coordinate ad production from concept to delivery, and create weekly and monthly activity reports.

Requirements

• 2+ years of experience with advertising media placement agencies or in a performance marketing role
• Proficiency in Google Ads, Facebook Ads Manager, and TikTok Ads
• Ability to interpret data, draw insights, and make data-driven recommendations
• Ability to manage multiple projects from concept to completion with internal and external creative teams
• Knowledge of cryptocurrency or experience with fintech or digital products is a plus

Responsibilities

• Research and identify appropriate advertising platforms across digital, print, and other relevant media
• Negotiate and secure ad placements within budgetary constraints and campaign goals
• Develop and execute performance marketing strategies to drive traffic, engagement, and conversions
• Analyze and optimize campaigns to maximize ROI and effectiveness
• Use analytics tools and platforms to track campaign performance and provide insights
• Collaborate with internal teams to understand marketing objectives and target audience segments
• Work with creative teams, agencies, and freelancers to develop compelling ad creatives
• Coordinate ad production from concept ideation to final delivery while meeting timelines and quality standards
• Create weekly and monthly reports across activities and placements