Growth Marketing Manager
Startale Group is an onchain technology company providing blockchain ecosystems, developer infrastructure, consumer applications and digital-asset products.
Funding history
About Startale Group Pte. Ltd.
Startale Group Pte. Ltd. is the company identified in the Startale Cloud Services terms and operates the Startale Developer Platform. The wider Startale ecosystem also includes consumer applications and stablecoin products operated by distinct affiliated entities: Startale Labs (BVI) Ltd provides Startale App, and Startale Development (BVI) Ltd operates the Startale USD website and its swap and vault features. Group funding and hiring remain attributed to Startale Group.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Startale Group is hiring a Growth Marketing Manager to own how Startale App reaches, converts, and retains users through product go-to-market, lifecycle growth, experimentation, analytics, user-facing content, and Japan-focused regulatory delivery.
Requirements
- 4–7 years of experience in Product Marketing, Growth Marketing, or Digital Marketing for a digital product
- Native-level Japanese
- Business-level English
- Experience launching digital products or features end to end
- Strong command of go-to-market strategy and product positioning
- Experience running organic, community, and paid growth campaigns
- Ability to measure campaign performance and user behavior and adjust based on data
- Strong writing and communication skills
- Experience managing multiple projects across teams
Responsibilities
- Own go-to-market strategy for Startale App launches and feature releases
- Coordinate launches across Product, Design, and Community
- Run acquisition, activation, engagement, and retention across organic, community, and paid channels
- Improve onboarding and the end-to-end user journey with Product
- Design and run experiments and A/B tests
- Translate technical product updates into landing pages, blogs, emails, social content, in-app content, and announcements
- Run competitive research and user insight analysis
- Measure launch and campaign performance against product growth and onchain metrics
- Engage with Japanese regulatory and compliance stakeholders
- Translate regulatory requirements into go-to-market, messaging, and campaigns
- Work with Product Managers, Designers, and Community to deliver launches
Benefits
- Stock options
- Discretionary leave
- Flexible remote-friendly working
- Annual global workation
- Premium tooling
- Budget for AI tools
