Growth Marketing Manager Paid Channels
Runway is an AI company building generative media, developer, and robotics products on top of its real-world intelligence and general world models.
Funding history
About Runway
Runway provides a cloud creative suite for generating and editing video, images, and audio; an API platform for developers; and a robotics toolkit for policy inference, simulation, and synthetic data generation powered by its GWM-1 general world model.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will manage paid-search and bidding-platform campaigns, bids, budgets, keywords, and targeting. You will optimize acquisition economics, run incrementality and conversion experiments, allocate spend across markets, launch new channels, report performance, and partner on tracking, attribution, and landing-page conversion.
Requirements
- 4+ years managing paid search
- Direct ownership of seven-figure budgets
- Google Ads expertise including Smart Bidding, tCPA, tROAS, Performance Max, AI Max, Demand Gen, quality score, and Editor
- Experience running incrementality tests
- Knowledge of CAC, LTV, cost-per-acquisition, and payback
- SQL or willingness to learn SQL
- GA4, Mixpanel, or equivalent
- Experiment design
- Written reporting
Responsibilities
- Manage Google Ads and ChatGPT Ads campaigns, keywords, bids, budgets, and targeting
- Optimize to cost-per-acquisition targets
- Run bidding, optimization, ad-copy, landing-page, audience, and geographic tests
- Design and assess incrementality tests
- Allocate budgets across markets and campaigns based on performance
- Launch and document new bidding platforms
- Produce daily and weekly performance reports
- Partner on tracking, attribution, and landing-page conversion
