Growth Marketing Manager
Bitfold AG is developing a standalone, internet-connected hardware wallet and personal vault for digital assets and authentication.
Funding history
About Bitfold AG
Bitfold AG is developing Bitfold, a standalone hardware device intended to securely manage digital assets and authentication. The planned product combines a patented hardware air gap, tamper protection, biometric verification, a dedicated BitfoldOS, and WiFi, Bluetooth, NFC, and LTE connectivity, while keeping private keys offline. The company targets consumers and institutions using digital assets and authentication services.
Skills
About the Role
As a Growth Marketing Manager, you will work closely with Bitfold leadership, legal, and other stakeholders, reporting to the General Manager as an independent expert. You will create and lead marketing strategy, identify customer engagement signals, manage campaigns, implement marketing automation, collaborate cross-functionally, and analyze marketing data.
Requirements
- Positive, can-do attitude.
- Experience in a technology product scale-up environment.
- Experience in inbound marketing that has proven to build business growth.
- Practical knowledge of marketing automation tools.
- 2-3 years of experience managing and coordinating multi-channel digital and offline marketing campaigns.
- Proficiency in building B2C relationships.
- Experience working with external service providers such as agencies.
- Comfort adapting to the latest technologies and working in a fully digital environment.
- Strong analytical skills for understanding campaign analytics and making recommendations.
- Proactive, business-savvy, independent approach with project risk management skills.
- Project management skills and familiarity with JIRA and Monday.
- Proficient English language skills at C2 level.
Responsibilities
- Create and lead the marketing strategy to establish a strong brand and grow the customer base across various audiences and channels.
- Identify relevant signals to trigger customer engagement and support tracking and automated follow-ups for webinars and emails.
- Manage day-to-day execution of campaigns covering awareness, lead generation, nurturing, and qualification.
- Implement marketing strategies aligned with company business goals and objectives.
- Leverage marketing automation tools to improve efficiency during business scale-up.
- Collaborate with product development and legal teams to ensure consistent messaging and branding.
- Track, measure, and optimize marketing activities within the defined budget.
- Analyze marketing data and make data-driven recommendations.
Benefits
- Motivation program based on shares.
- Flexible work approach emphasizing task completion over time-based expectations.
- Access to OpenAI services such as ChatGPT Plus.
- Inspiring work environment encouraging initiative and decision-making.
- Career growth opportunities aligned with organizational growth.
- Competitive salary and benefits.