Growth Marketing Lead

Skills

About the Role

You will own the strategy, execution, and performance of demand generation programs and the pipeline they produce. You will build and launch full-funnel campaigns, write and optimize copy for emails landing pages and ads, partner with sales for outbound and event outreach, use AI tools to streamline campaign creation and reporting, manage marketing operations and automation, track funnel performance and optimize conversion rates, and manage agency partners to ensure clear execution and reporting.

Requirements

• 8+ years of experience in B2B demand generation or growth marketing
• Proven track record of driving measurable pipeline growth
• Strong experience managing ad campaigns and events
• Hands-on experience with marketing automation and CRM systems
• Comfortable working in a fast-moving startup with high ownership

Responsibilities

• Own channel strategy and performance across ABM paid search paid social email marketing events and content sponsorships
• Build and launch full-funnel campaigns in partnership with content product marketing and sales to target priority accounts and verticals
• Identify new growth opportunities and translate them into actionable campaign plans
• Write and optimize copy for emails landing pages paid ads and campaign assets
• Partner with BDRs on list building outbound sequences and event outreach to break into target accounts
• Use AI tools to streamline research campaign creation personalization testing and reporting
• Manage marketing operations including audience segmentation list creation campaign tracking performance dashboards and workflow automation
• Track campaign performance across the funnel and identify optimizations to improve conversion rates and return on ad spend
• Manage agency partners to ensure strong execution and clear performance reporting

Benefits

• Equity
• Early exercise for all options including pre-vested
• Remote-first work from anywhere
• Flexible paid time off and year-end break
• Health insurance dental and vision coverage for employees and dependents (US and Canada specific)
• 4% matching in 401k / RRSP (US and Canada specific)
• MacBook Pro provided
• One-time home office setup stipend
• Monthly meal stipend
• Monthly social meet-up stipend
• Annual health and wellness stipend
• Annual learning stipend