Content and Creative Manager
Skills
About the Role
You will define and execute content and editorial strategy, translate brand and product narratives into creative concepts, and design editorial lines and always-on campaigns. You will detect cultural trends and convert them into brand opportunities. You will design and optimize distribution strategies for X, TikTok, Instagram, Reddit and emerging channels, optimize formats per platform, and scale creative campaigns focused on reach, engagement and conversion. You will measure impact using meaningful metrics and adjust tactics accordingly. You will lead the content hub: set priorities, coordinate audiovisual production, design and community management, ensure strategic coherence, and maintain speed and quality. You will integrate generative AI tools (Claude, ChatGPT, Google AI, Grok Imagine, Kling, Adobe AI, etc.) into workflows to accelerate production while preserving editorial judgment.
Requirements
- Proven experience creating content for social media (short-form video, threads, carousels, emerging formats)
- Deep knowledge of X, TikTok, Instagram and Reddit
- Experience working with metrics: engagement rate, watch time, retention, CTR, organic growth
- Strategic copywriting experience (with and without AI)
- Experience coordinating creative teams
- Real AI literacy with frequent use of generative tools
- Advanced English (reading, writing and conversation)
Responsibilities
- Define content and editorial strategy
- Translate brand and product narrative into creative concepts
- Design editorial lines, always-on campaigns and cultural moments
- Detect trends and convert them into brand opportunities
- Design distribution strategy for X, TikTok, Instagram, Reddit and emerging channels
- Optimize formats according to platform algorithms
- Scale creative campaigns focused on reach, engagement and conversion
- Measure impact and adjust based on real metrics
- Lead and prioritize the content hub and creative production
- Coordinate audiovisual production, design and community management
- Integrate generative AI tools into content workflows
- Design processes where AI accelerates production without sacrificing judgment
- Scale ideas without scaling headcount
- Ensure speed and quality in content delivery
Benefits
- Fully remote work