Growth Digital Marketing Business

Skills

About the Role

You will own global B2B paid-channel strategy across search, social, programmatic, affiliate, and emerging channels. You will plan budgets, optimize full-funnel performance, align campaigns with sales priorities, develop audience and messaging strategies, measure incrementality, and build AI-enabled marketing workflows.

Requirements

• 8+ years of B2B growth, demand generation, or performance marketing experience
• 6+ years leading paid marketing across search, social, programmatic, and affiliate channels
• Experience launching, scaling, and optimizing B2B paid programs
• Experience with self-serve, product-led, and sales-assisted journeys
• Experience partnering with Sales, GTM, product marketing, lifecycle, and marketing operations
• Measurement skills in experimentation, incrementality, attribution, lead quality, pipeline, and unit economics
• Experience with CRM, marketing automation, intent, attribution, and BI systems
• International B2B marketing and localization experience

Responsibilities

• Own global B2B paid-channel strategy across search, social, programmatic, affiliate, and other channels
• Plan, forecast, pace budgets, design audiences, and manage performance
• Build and optimize self-serve, product-led, and sales-assisted programs
• Align campaigns with sales, GTM, product launches, account segments, and regional opportunities
• Optimize demand capture, leads, activation, pipeline, conversion, expansion, and customer value
• Develop B2B audience, offer, and messaging strategies
• Use lead quality, account engagement, pipeline progression, and customer insights to improve performance
• Drive experimentation and incrementality measurement
• Build AI-enabled creative, targeting, reporting, and optimization workflows

Benefits

• Medical, dental, and vision insurance
• Health Savings Account employer contributions
• Health FSA, Dependent Care FSA, and commuter pre-tax accounts
• 401(k) retirement plan with employer match
• Paid parental, medical, and caregiver leave
• Flexible PTO or up to 15 days annually depending on employee classification
• Paid company holidays, office closures, and sick or safe time
• Mental health and wellness support
• Employer-paid basic life and disability coverage
• Annual learning and development stipend
• Daily office meals and eligible meal delivery credits
• Relocation support for eligible employees
• Charitable donation matching and wellness stipends may be provided