Global Marketing Manager
IoTeX helps users build real‑world AI applications by connecting device data, identity, and blockchain infrastructure.
Funding
Projects
About IoTeX
IoTeX is a blockchain platform for real‑world AI that turns machine data into shared intelligence. It provides an L1 chain, ioID for device and agent identity, and QuickSilver for real‑time context so developers can build applications with verified, on‑chain data. The platform focuses on DePIN and AI use cases across physical systems.
Skills
About the Role
You will lead the marketing function end-to-end, from research and strategy to creative development, execution, and continuous improvement. You will manage and grow the marketing team, set and track performance metrics, optimize campaigns using real-time analytics, and promote marketing initiatives across the company. You will act as a bridge to developer communities, understand developer needs, develop education and documentation, scope and evaluate developer grants, and advocate for developers in foundation activities.
Requirements
- 5+ years of experience in marketing, communication, web3.
- Bachelor's degree
- Intimate understanding of traditional and emerging marketing channels
- Excellent communication skills
- Ability to think creatively and innovatively
- Budget-management skills and proficiency
- Professional judgment and discretion that comes from years of experience in the field
- Analytical skills to forecast and identify trends and challenges
- Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production, etc.
- Creativity and the ability to develop original content
- Ability to develop content that provokes engagement
- Strong leadership qualities
- Ability to be a team player
Responsibilities
- Lead the marketing team from initial research through strategy and execution
- Develop and deliver creative marketing campaigns
- Drive continuous improvement through data and analytics
- Define and monitor performance metrics for every activity and campaign
- Optimize campaigns using real-time learnings and analytics
- Manage marketing budgets and ensure effective spend
- Grow the marketing team and its delivery capabilities
- Promote marketing’s agenda across the wider company
- Act as the connection between the foundation and developer communities
- Seek to deeply understand the developer experience and needs
- Advocate for and represent the developer community in foundation activities
- Develop education and documentation to support developer success
- Help scope and evaluate developer grants and support grantees
