Global Head of Marketing
All-in-one Philippine e-wallet and cryptocurrency exchange combining crypto trading with payments, bills, QR checkout, mobile load, and remittances.
Funding history
About Coins.ph
Coins.ph is a regulated digital-asset and payments platform operating under the Coins.ph brand. Its services include buying, selling, and holding cryptocurrency; peso wallets; bill payments; mobile load; QR payments; money transfers; and remittances. The current user agreement identifies Betur, Inc. and DCPay Philippines, Inc. as the entities doing business as coins.ph.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will partner with senior leadership to shape Coins' marketing strategy and elevate its global image. You'll lead international and local go-to-market and event activation efforts, build a team, oversee global PR and event operations, manage community growth, and lead digital marketing teams across SEO, paid ads, and other channels.
Requirements
- 8+ years of experience in marketing within an agency, tech company, or financial services organization
- Crypto industry background required
- Experience in the Philippines market and other markets such as the EU, Australia, and Asia
- 2+ years managing a global crypto marketing team
- Tough, practical, and flexible leadership style suited to a high-pressure environment
Responsibilities
- Partner with senior leadership to define marketing strategy and build a better global image
- Lead international and local GTM and event activation efforts
- Build a team to execute the marketing strategy and drive adoption at scale
- Lead global PR and event operations including agency management, channel management, KOLs, budgeting, and industry partnerships
- Manage the global community to drive user growth in coordination with local teams
- Lead global digital marketing teams to manage P&L on SEO, paid ads, and other channels
- Define targets and drive alignment so team outputs meet company goals