Global Digital Marketing Leader

Skills

About the Role

You will own and drive the digital marketing strategy for the payments and crypto businesses, leading end-to-end digital growth initiatives with a strong focus on paid advertising and performance marketing. You'll act as both a strategic thinker and a hands-on executor, managing budgets, teams, and cross-functional campaigns to deliver measurable growth. You'll take charge of performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms, designing bidding strategies, targeting plans, and creative testing to maximize ROAS. You'll plan and execute large-scale acquisition campaigns, oversee SEO/SEM initiatives, and partner with creative teams on compelling ad messaging. You'll track and analyze campaign performance, run A/B tests, and collaborate with Data & Analytics teams to refine targeting. Finally, you'll lead and mentor the digital marketing team while collaborating with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches and market expansion.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (MBA is a plus)
• 7+ years of experience in digital marketing, with at least 3 years in a leadership role
• Proven track record in managing high-budget, multi-channel paid ad campaigns in fintech, payments, or crypto
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Mixpanel, Appsflyer)
• Expertise in paid ad platforms, bidding strategies, and attribution models
• Excellent leadership, communication, and cross-functional collaboration skills
• Creative problem solver with a growth mindset and ability to thrive in a fast-paced environment

Responsibilities

• Develop and execute an integrated digital marketing strategy across paid, owned, and earned channels to drive user acquisition, engagement, and retention
• Manage digital marketing budgets, ensuring optimal allocation for maximum ROI
• Own performance marketing and paid ad campaigns across Google, Facebook, TikTok, programmatic, and other major ad platforms
• Design and implement bidding strategies, targeting plans, and creative testing to maximize ROAS
• Identify and test emerging ad platforms and formats to uncover new growth opportunities
• Monitor paid campaign performance daily, optimizing based on data insights and market trends
• Plan and execute large-scale acquisition campaigns for payments, crypto, and B2B products
• Oversee SEO/SEM initiatives to drive organic growth alongside paid ads
• Partner with creative teams to deliver compelling ad creatives and conversion-focused messaging
• Track and analyze campaign performance, conducting A/B tests to optimize results
• Collaborate with Data & Analytics to generate actionable insights and refine targeting strategies
• Monitor KPIs including CAC, ROAS, LTV, CTR, and conversion rates
• Lead and mentor the digital marketing team, fostering a data-driven, high-performance culture
• Collaborate with Product, Sales, BD, and Regional Marketing teams to align campaigns with product launches, promotions, and market expansion
• Ensure all paid ads comply with relevant advertising regulations and brand guidelines