Field Marketing Manager

Skills

About the Role

You will lead global field and ABM events from strategy and budgeting through logistics, on-site execution, and reporting. You will develop event plans, campaigns, calendars, and reporting processes; track event-generated leads, opportunities, pipeline, and revenue; and work with stakeholders to secure speaking opportunities and improve event performance.

Requirements

• Understanding of B2B marketing
• Experience owning events end to end, including ABM events
• Project management skills
• Experience tying event programs to pipeline and revenue outcomes
• Experience establishing reporting and planning processes
• Experience organizing trade show booths
• Experience with Salesforce, HubSpot, and Claude or other AI platforms

Responsibilities

• Own global events from strategy and budgeting through logistics, on-site execution, and post-event reporting
• Plan and execute global ABM events with sales and marketing stakeholders
• Build 2027 marketing plans, including the calendar, budget framework, and event strategy
• Establish reporting structures and planning processes for event and field marketing
• Build and maintain the events calendar
• Evaluate sponsorship ROI and forecast performance to guide investments
• Create and manage event timelines in Asana
• Serve as the US-based point of contact for the London team
• Track event-generated leads and opportunities and report on pipeline and revenue
• Provide analytics reports on field and event marketing performance
• Identify and secure speaking opportunities with thought leaders
• Build pre-event and post-event campaigns to drive attendance and follow-up
• Incorporate AI tools into planning, reporting, and campaign execution