Field Marketing Manager, EMEA
Webflow is a visual web development and content management platform that lets marketers, designers, developers, and agencies build, launch, and optimize websites without heavy reliance on engineering resources. It serves a broad range of clients from small businesses to large enterprises, including brands like Dropbox, Vanta, and Spin Master.
About Webflow
Webflow provides a visual-first website builder and composable CMS that combines design, content management, and code generation in one platform. Its tools span the full site lifecycle: building sites and design systems from scratch, generating clean production-ready code and reusable components, managing content and CMS collections (including AI-assisted bulk generation), and optimizing sites for conversion, SEO, and AI-driven answer engines (AEO) through native analytics, personalization, and localization features. The platform increasingly incorporates agentic AI to draft copy, generate pages, and run experiments, with integrations such as an MCP server and Cursor for developers. Webflow serves marketers, designers, developers, and agencies, and is trusted by more than 300,000 brands, including enterprise customers like Dropbox, Verifone, Lattice, Orangetheory Fitness, Vanta, Spin Master, and 21.co, as well as agencies like Verndale and Flow Ninja.
Skills
About the Role
You'll help build and own Webflow's field marketing presence across EMEA, working closely with senior EMEA marketing leadership to translate strategy into action. You'll be supported by the HQ events team and a London-based cross-functional sales and marketing team as you own execution across a range of formats and markets. This role reports to the Manager, Field Marketing and requires frequent international travel across EMEA.
Requirements
- 5+ years of field marketing experience with direct ownership of EMEA programs, campaigns, and events
- Proven ability to operate across both demand generation and event execution
- Demonstrated experience executing sponsorships, executive dinners, roadshows, partner events, and programs across multiple EMEA markets
- Experience working with and coordinating delivery including through marketing agencies
- Proficiency in Salesforce and Marketo; experience with Bizzabo or a comparable event management platform is a bonus
- Availability to travel regularly across EMEA to support 20+ events per year
- Business-level fluency in English; additional European language skills are a plus
Responsibilities
- Support the planning and own the execution of Webflow's EMEA field marketing programs, including third-party sponsorships, executive dinners, roadshows, and partner events
- Contribute to select global programs and initiatives
- Manage all aspects of event delivery, from venue sourcing, logistics, and vendor management through to content coordination, on-site execution, and post-event follow-up
- Drive audience generation for field programs, working with sales and marketing to identify, target, and convert the right attendees from priority accounts
- Support EMEA account plans in close partnership with the EMEA sales team, ensuring field programs are mapped to pipeline goals and top-account engagement
- Build and manage relationships with marketing agencies and partners, coordinating co-marketing programs and partner events
- Manage program budgets end-to-end, tracking spend and delivering programs on or under budget
- Track, measure, and report on field marketing performance, including pipeline contribution, event ROI, and account engagement
- Contribute to the global field marketing playbook by bringing EMEA learnings, market nuance, and regional best practices back to the broader team
Benefits
- Equity (RSUs) in the company
- Comprehensive medical, dental, and vision plans for full-time employees and their dependents
- 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents
- Inclusive care for family planning, menopause, and midlife transitions
- Flexible vacation, paid holidays, and a sabbatical program
- Access to mental health resources, therapy and coaching
- Monthly stipends for work and wellness expenses
- Annual WIN bonus program