Field Marketing Manager
Adyen is a financial technology company providing a unified platform for payments, data, and financial products.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will design and manage acquisition marketing in Mexico, set pipeline goals, and build integrated campaigns across advertising, paid acquisition, events, ABM, and partnerships. You will partner with sales and marketing stakeholders, optimize budgets and conversion rates, forecast acquisition spending, measure ROI, and develop scalable initiatives across Latin America.
Requirements
- 8+ years of marketing experience
- Demand generation experience across physical and digital activities
- Analytical mindset and data-driven optimization skills
- Experience delivering marketing campaigns that generate pipeline
- Stakeholder relationship management skills
- Ability to travel domestically and internationally
- Professional proficiency in English and Spanish
Responsibilities
- Design and manage acquisition marketing strategy in Mexico
- Set and track pipeline generation goals
- Build integrated acquisition plans across advertising paid acquisition events ABM and partnerships
- Partner with Sales on commercial strategy and pipeline generation
- Optimize budgets lead quality and conversion rates
- Own acquisition budgeting forecasting and ROI reporting
- Scale acquisition activities across Latin America
