Events Marketing Manager
Skills
About the Role
You will design and run the complete event strategy and own Altitude's global event calendar. You will decide which conferences to sponsor, which to attend, and which to host; define playbooks for sponsorships, side events, dinners and panels; and measure events by pipeline and revenue. You will negotiate sponsorships and vendor contracts, design booth and brand presence, run CFO dinners and invite-only gatherings, curate guest lists, and coordinate travel and briefings. You will partner with Sales to prioritize field coverage, partner with GTM Engineering on lead capture and CRM workflows, and partner with Marketing on positioning and collateral. You will manage logistics end-to-end including venues, vendors, swag, run-of-show, and post-event follow-up. You will use AI tools to speed execution and write concise, persuasive event copy and outreach.
Requirements
- 4+ years in event marketing or field marketing at a high-growth B2B startup
- Proven track record of events that drove measurable pipeline
- Experience running large sponsorships and intimate owned events
- Exceptional written communication
- Comfortable in fintech or crypto or willing to dive in fast
- AI-native
- Willing to travel often
Responsibilities
- Own Altitude's global event calendar across sponsored, owned, and attended motions
- Decide which events to sponsor, attend, or host
- Define playbooks for sponsorships, side events, dinners, and panels
- Measure events by pipeline and revenue
- Identify high-ICP-density events across crypto, fintech, payments, and treasury
- Negotiate sponsorships and contracts
- Design booth and brand presence
- Build pre-event, on-the-ground, and post-event conversion motions
- Run CFO dinners, founder roundtables, and invite-only gatherings
- Curate guest lists and secure venues in target cities
- Partner with sales to determine field presence and coordinate travel and briefings
- Build workflow to turn conference meetings into closed deals
- Manage logistics end-to-end: vendors, contracts, venues, swag, run-of-show
- Coordinate lead capture, CRM workflows, and attribution with GTM Engineering
- Collaborate with Marketing on event positioning, collateral, and messaging