Event Marketer
SierraVisit Sierra website
Enterprise conversational-AI platform that helps businesses build and operate customer-experience agents across channels.
San Francisco, United States
About Sierra
Sierra provides an AI platform for businesses to build, deploy, analyze, and optimize customer-facing agents across chat, SMS, WhatsApp, email, voice, and ChatGPT.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the third-party event portfolio, evaluate conferences and sponsorships, and design executive event experiences. You will build event sales enablement, connect events with marketing campaigns, measure performance, create reusable playbooks, manage external event partners, and travel as required for the event calendar.
Requirements
- 5+ years of event marketing experience
- Experience planning and executing corporate events
- Experience building pipeline-focused event programs
- Experience programming event formats and developing event messaging
- Sales partnership experience for targeting outreach enablement and follow-up
- Experience managing producers agencies vendors and sponsorship relationships
- Strong organization communication and teamwork skills
- Ability to manage multiple events timelines and partners
- Flexibility for regular travel
Responsibilities
- Own the third-party event portfolio and strategy
- Evaluate conferences and sponsorships against pipeline audience and brand goals
- Design executive event formats content and messaging
- Develop booth content and on-site narratives
- Build pre-event targeting outreach and sales enablement
- Develop post-event follow-up sequences and handoff processes
- Connect events with demand generation social content and ABM campaigns
- Measure event performance and create reusable playbooks
- Manage producers agencies vendors and conference relationships
- Travel for domestic and international events
Benefits
- Equity plans
- Flexible unlimited paid time off
- Medical dental and vision benefits for employees and families
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family-building benefits through Carrot
- Lunch snacks and coffee
- Discretionary benefit stipend
- Free alphorn lessons
