Engagement Marketing Manager - Activation & Habituation
Block, Inc. is a technology company building tools for economic empowerment, operating a portfolio of financial brands including Square, Cash App, Afterpay, TIDAL, Bitkey, and Proto. It serves sellers, consumers, artists, and bitcoin users through payments, banking, buy-now-pay-later, music streaming, and bitcoin self-custody and mining products.
About Block, Inc.
Block, Inc. builds technology aimed at increasing access to the global economy. Its brands each unlock different aspects of the economy: Square makes commerce and financial services accessible to sellers; Cash App is an easy way to spend, send, and store money; Afterpay (Clearpay in the UK) helps customers manage spending over time; TIDAL is a music platform empowering artists as entrepreneurs; Bitkey is a self-custody bitcoin wallet; and Proto builds open, accessible bitcoin mining hardware and services. Block has been a long-time advocate for bitcoin, integrating bitcoin buying/selling and Lightning Network payments into Cash App and Square, funding open-source bitcoin infrastructure through Spiral (including the Lightning Development Kit), and engaging in bitcoin policy advocacy through groups like COPA, the Digital Energy Council, the Crypto Council for Innovation, and the Texas Blockchain Council. The company also runs a significant open source program (contributing to projects like Goose, an on-machine AI developer agent, OkHttp, Retrofit, gRPC, Envoy, and MySQL) and an AI research effort, including co-founding the Agentic AI Foundation with Anthropic and OpenAI. Block serves individual consumers, small and medium-sized businesses/merchants, artists, and developers.
Skills
About the Role
You will work on activation and habituation within a data driven environment. This role focuses on activation and habituation across the customer journey. Personalization, AI decisioning, and in-app surfaces are reshaping how the work gets done, and this role sits at the front of that change. You bring analytical depth and an experimentation reflex alongside your marketing instincts. You will work as part of a tightly integrated cross functional team with Product, Engineering, ML, Design, and Analytics to drive conversion, activation, and habituation across the customer journey. You will operate more like a growth strategy owner than a campaign marketer, sizing opportunities, designing rigorous experiments, diagnosing funnel friction, and shipping fast. The experiments you run won't just shape communications; they'll directly influence what gets built next.
Requirements
- 5+ years of experience in lifecycle marketing CRM growth marketing growth strategy business operations growth product or a consumer-facing analytical role in a B2C tech environment
- A track record of owning a growth area end-to-end with cross-functional stakeholders
- Strong analytical self-sufficiency in sizing opportunities diagnosing funnel friction reading experiment results and delivering impact; proficiency with SQL and data visualization platforms (Tableau Looker Mode) preferred
- Hands-on experience with a CRM or marketing automation platform (Braze Iterable Salesforce Marketing Cloud) or strong reason to believe you'd ramp on one fast
- Fluency with AI tools and the ability to automate accelerate and scale output
- Clear, structured communication
- Background in business operations growth strategy consumer analytics or growth product; familiarity with funnels opportunity frameworks and impact modeling
- Experience with onboarding activation or referral programs
- Familiarity with regulated or trust-sensitive products (fintech)
Responsibilities
- Run experiments at scale across the customer journey.
- Embed with Product partners to shape communications and the product roadmap.
- Define engagement marketing in an AI driven decisioning environment.
- Own activation and habituation outcomes end-to-end across the customer journey; define the opportunity landscape, set strategy, prioritize ruthlessly, and deliver measurable business impact.
- Collaborate with Product, Engineering, ML, and Design as a peer.
- Run a high-velocity experimentation program across onboarding, post-onboarding upsell, contact opt-in, churn prevention, behavioral notifications, and winback.
- Build and maintain a unified opportunity framework where every test is scored against impact and effort and prioritized irrespective of product or surface.
- Perform self-serve sophisticated analysis sizing opportunities diagnosing funnel friction reading experiment results and iterating without reliance on dedicated analytical partners.
- Bring SQL fluency and data modeling intuition to the role.
- Push the frontier on AI decisioning and automation and help define how engagement marketing evolves as AI moves further into the communications decisioning layer.
- Influence cross-functional strategy across Product Analytics Martech Creative and Brand and operate as a true peer.
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning
