Engagement Marketing Manager - Activation & Habituation
Block, Inc. is a global financial-technology company building products for economic empowerment across payments, consumer finance, commerce, Bitcoin, music, and AI.
Maintainer signals as of 9/2/2026
Projects
About Block, Inc.
Block, Inc., formerly Square, Inc., operates the Square and Cash App ecosystems and current businesses including Afterpay, TIDAL, Bitkey, Proto, and Spiral. Its current Bitcoin ecosystem includes Cash App Bitcoin services, Bitkey self-custody wallet technology, Proto mining systems, and Spiral open-source Bitcoin initiatives. Block also develops open-source AI and collaboration projects including Goose, Buzz, and Berd.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
This role sits within Cash App Engagement Marketing and focuses on building personalized customer relationships across activation and long-term habituation. The manager will combine analytical depth, experimentation, growth strategy, lifecycle execution, and cross-functional influence to improve conversion and customer engagement.
Requirements
- 5+ years of experience in lifecycle marketing, CRM, growth marketing, growth strategy, business operations, growth product, or consumer-facing analytics in B2C technology.
- Track record of owning a growth area from opportunity identification through measurable impact.
- Strong analytical self-sufficiency, including opportunity sizing, impact modeling, funnel diagnosis, and experimentation.
- Experience with data modeling or opportunity sizing frameworks; SQL and Tableau, Looker, or Mode proficiency preferred.
- Hands-on CRM or marketing automation experience with platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
- Fluency with AI tools and automation.
- Clear, structured, takeaway-first communication.
- Experience with onboarding, activation, or referral programs.
- Familiarity with regulated or trust-sensitive products such as fintech, financial services, or healthcare.
- Experience with incentive mechanics or in-app personalization.
Responsibilities
- Own activation and habituation outcomes end-to-end across the customer journey.
- Run high-velocity experiments across onboarding, upsell, opt-in, churn prevention, notifications, referrals, retention, and winback.
- Build and maintain an opportunity framework that prioritizes tests by expected impact and effort.
- Perform self-serve analysis to size opportunities, diagnose funnel friction, and interpret experiment results.
- Partner with Product, Engineering, ML, Design, Analytics, Martech, Creative, and Brand.
- Advance AI-driven decisioning, personalization, and marketing automation.
- Influence product strategy and roadmap through experimentation learnings.
Benefits
- Remote work
- Medical insurance
- Flexible time off
- Retirement savings plans
- Modern family planning