E-commerce Lead
The Bio protocol is a financial layer for Decentralized Science (DeSci), engineered to commercialize scientific research more quickly. It enables anyone to fund, develop, and govern tokenized scientific innovations from various sources. The platform is built on a growing ecosystem of DeSci projects and is supported by key figures in both the crypto and biotech industries.
About BIO Protocol
Bio Protocol is a decentralized science (DeSci) platform that serves as a financial layer to commercialize scientific research more quickly. It enables anyone to fund, develop, and govern tokenized scientific innovations from universities, companies, and researchers globally. The platform features Ignition Sales for backing promising research through low-cap fundraises, a BioXP point system for earning access to these sales through staking and governance, and a platform for building on Bio's Scientific AI Agents. The ecosystem supports various DeSci projects in specialized therapeutic areas like longevity, women's health, psychedelic science, and more, with backing from top crypto and biotech players.
Skills
About the Role
You will own customer acquisition and growth for an e-commerce shop, operating across paid and organic channels including social, search, email, content, and the website. You will plan, execute, and optimize paid campaigns focused on CAC, ROAS, and conversion; continuously test creatives, audiences, landing pages, and messaging; build and optimize the full customer journey from first touch to repeat purchase; develop email and SMS lifecycle marketing to improve retention and LTV; analyze performance data daily and make rapid decisions; collaborate with decentralized research communities to craft product stories and launches; grow organic channels including social and SEO; and support international fulfillment as the business scales.
Requirements
- 5+ years of health wellness or supplement e-commerce experience at a D2C brand with hands-on customer acquisition responsibility
- Proven track record of scaling paid channels (Meta Google TikTok) profitably
- Deep expertise in omnichannel marketing including paid organic email and website optimization
- Obsessive about optimization and data-driven testing
- Strong analytical skills fluent in CAC LTV ROAS conversion funnels and attribution
- Experience building e-commerce operations from early stage to growth
- Self-starter who thrives in fast-moving autonomous remote environments
- Familiarity with Shopify Klaviyo or headless commerce platforms (nice to have)
- Interest in Web3 blockchain or decentralized communities (nice to have)
- Experience with influencer marketing or community-led growth (nice to have)
Responsibilities
- Own customer acquisition across all channels
- Plan, execute, and optimize paid campaigns with a focus on CAC ROAS and conversion
- Continuously test and iterate creatives audiences landing pages and messaging
- Build and optimize the end-to-end customer journey from first touch to repeat purchase
- Develop email and SMS lifecycle marketing to drive retention and LTV
- Analyze performance data daily and make rapid data-driven decisions
- Collaborate with BioDAOs to craft product stories and launch campaigns
- Manage and grow organic channels including social media and SEO
- Support international fulfillment setup as the business scales
Benefits
- Fully remote work
- Flexible hours
- Token-based compensation
