E-commerce Lead
Skills
Lifecycle MarketingWebsitePaid SocialFinance OperationsShopifyD2cTestingDelivery NetworkContentConversionRoasGoogleAnalyticsSmsInfluencer MarketingTiktokCustomer AcquisitionEmailRetentionBrazeCacLtvPaid SearchCommunitySeoLanding PageKlaviyoHeadless CommerceMetaE-Commerce OperationsInternational Fulfillment
About the Role
You will own customer acquisition and growth for an e-commerce shop, operating across paid and organic channels including social, search, email, content, and the website. You will plan, execute, and optimize paid campaigns focused on CAC, ROAS, and conversion; continuously test creatives, audiences, landing pages, and messaging; build and optimize the full customer journey from first touch to repeat purchase; develop email and SMS lifecycle marketing to improve retention and LTV; analyze performance data daily and make rapid decisions; collaborate with decentralized research communities to craft product stories and launches; grow organic channels including social and SEO; and support international fulfillment as the business scales.
Requirements
- 5+ years of health wellness or supplement e-commerce experience at a D2C brand with hands-on customer acquisition responsibility
- Proven track record of scaling paid channels (Meta Google TikTok) profitably
- Deep expertise in omnichannel marketing including paid organic email and website optimization
- Obsessive about optimization and data-driven testing
- Strong analytical skills fluent in CAC LTV ROAS conversion funnels and attribution
- Experience building e-commerce operations from early stage to growth
- Self-starter who thrives in fast-moving autonomous remote environments
- Familiarity with Shopify Klaviyo or headless commerce platforms (nice to have)
- Interest in Web3 blockchain or decentralized communities (nice to have)
- Experience with influencer marketing or community-led growth (nice to have)
Responsibilities
- Own customer acquisition across all channels
- Plan, execute, and optimize paid campaigns with a focus on CAC ROAS and conversion
- Continuously test and iterate creatives audiences landing pages and messaging
- Build and optimize the end-to-end customer journey from first touch to repeat purchase
- Develop email and SMS lifecycle marketing to drive retention and LTV
- Analyze performance data daily and make rapid data-driven decisions
- Collaborate with BioDAOs to craft product stories and launch campaigns
- Manage and grow organic channels including social media and SEO
- Support international fulfillment setup as the business scales
Benefits
- Fully remote work
- Flexible hours
- Token-based compensation