Director of Marketing & GTM
True Markets provides non-custodial, stablecoin-native trading and settlement infrastructure for fintechs, brokerages, banks, institutional traders, and retail users.
Funding history
Projects
About True Markets
True Markets operates digital-asset trading products spanning a retail app, institutional exchange access, and Gateway infrastructure. Its platform supports CeFi and DeFi execution, real-time market data, stablecoin settlement, multi-chain access, non-custodial wallets, on-chain yield, and agent-ready APIs and tools.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will translate leadership narrative into clear go-to-market motions, run product launches and partnership campaigns, build content and messaging infrastructure, track growth and engagement KPIs, and coordinate PR and external communications to ensure campaigns land effectively.
Requirements
- 7+ years in marketing, product marketing, or growth with clear strategic ownership
- Experience marketing financial products, trading platforms, or crypto or fintech infrastructure
- Proven experience owning a function or major initiative end-to-end
- Exceptional writing and storytelling skills to translate complex financial and technical concepts
- Ability to operate across institutional and consumer motions
- Startup instincts and resourcefulness; default to action
Responsibilities
- Build go-to-market strategies for consumer product launches and growth initiatives while supporting the institutional product
- Run campaigns for product launches, partnerships, and ecosystem initiatives
- Build and maintain core messaging, brand voice, and content including explainers, decks, social, and thought leadership
- Track and report on growth, reach, activation, and engagement KPIs
- Coordinate with leadership on PR and external communications
Benefits
- Equity
- Full healthcare
- Remote flexibility
