PR Lead

Skills

About the Role

You will set the global communications narrative and direct external agencies against measurable outcomes. You will shape news, position founders and executives, manage reputation and crisis communications, cultivate senior media relationships, oversee conference programs, approve external messaging, coordinate sensitive communications with Legal and Compliance, and report PR performance.

Requirements

• Have at least 6 years of PR or communications experience.
• Have direct experience managing external agencies as a client and holding them accountable for results.
• Demonstrate tier-one business, financial, fintech, or crypto coverage personally shaped or secured.
• Have practical crisis communications experience in a scrutinized or regulated category.
• Have a record of building founder or executive communications.
• Demonstrate excellent news judgment and written English.
• Have experience with major events, conference programs, sponsorships, and partnership communications.
• Be comfortable handling sensitive external communications with Legal and Compliance.
• Understand agency spending and retainer performance.
• Speak fluent English.
• Crypto or digital-assets media experience is desirable.
• Additional languages relevant to priority markets are desirable.

Responsibilities

• Own the global PR narrative, priority markets, media targets, narrative pillars, and coverage ambitions.
• Manage agency briefs, KPIs, monthly reviews, overlapping scopes, renewals, and exits.
• Identify, shape, and secure stories from launches, milestones, data, partnerships, and commentary.
• Manage founder and executive positioning across speaking platforms, keynotes, podcasts, op-eds, LinkedIn, awards, and rankings.
• Manage reputation and crisis communications, including risk maps, holding statements, escalation protocols, and spokesperson training.
• Coordinate crisis communications with Legal, Compliance, and SERM or ORM functions.
• Build and maintain senior media relationships in priority outlets.
• Manage conference and side-event strategy with the Event Manager.
• Align external messages with brand and product narratives.
• Serve as the final gatekeeper for external communications.
• Build media narratives for a regulated category in coordination with Compliance.
• Define and report coverage quality, share of voice, message pull-through, executive visibility, and cost-per-outcome KPIs.

Benefits

• Remote or hybrid work options with flexible hours.
• Up to 20 vacation days, 8 company holidays, and 5 personal days per year.
• Structured performance reviews and team awards.
• International team retreats.