Digital Marketing Manager
Adyen is a financial technology company providing a unified platform for payments, data, and financial products. It serves global enterprises, retailers, platforms, marketplaces, and other high-growth businesses.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and optimize paid and organic digital initiatives in the UK, generate sales opportunities, analyze campaign performance, manage localized content and webpages, create landing pages, improve local SEO, and test acquisition channels.
Requirements
- 3+ years of digital marketing and customer acquisition experience
- B2B technology experience
- Paid social
- Organic social
- SEA
- SEO
- Programmatic advertising
- Campaign creation and optimization
- Google Analytics
- Salesforce
- Marketo
- Looker
- English fluency
- Ability to travel internationally
- Social video production
Responsibilities
- Develop and implement paid and organic social initiatives
- Maximize lead generation in the UK market
- Generate sales accepted opportunities through digital channels
- Analyze campaign and promotion effectiveness
- Optimize campaigns daily
- Manage localized content and webpages
- Create landing pages and web translations
- Optimize local SEO
- Test programmatic and forum channels
