Digital Experience Lead
Adyen is a financial technology company providing a unified platform for payments, data, and financial products. It serves global enterprises, retailers, platforms, marketplaces, and other high-growth businesses.
Projects
About Adyen
Adyen provides payment processing and financial technology services through a single platform. Its offerings include online and in-person payments, payment methods, risk management, authentication, revenue optimization, issuing, payouts, liquidity management, embedded accounts, and capital. Adyen typically serves global enterprises, retailers, SaaS platforms, marketplaces, and other high-growth businesses.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will own the product lifecycle, roadmap, and strategy for the public website and self-service demotool. You will lead four product managers and one product designer, optimize web performance and conversion, drive demotool adoption, establish cross-functional ways of working, and manage the CMS, translation, tracking, consent, and headless CMS technology stack.
Requirements
- 10+ years of experience in product management and marketing
- At least 3+ years of team management experience
- Experience managing B2B websites that contribute to revenue growth
- Experience optimizing customer journeys, conversion rates, and digital performance
- Ability to use web analytics tools to extract actionable insights
- Ability to measure web vitals and report product impact
- Proven ability to align diverse cross-functional global teams
- Hands-on experience with tag management, analytics, consent, and headless CMS tools
- Experience with Google Tag Manager, Google Analytics, OneTrust, and Contentful is a plus
Responsibilities
- Own the global long-term roadmap and strategy for public web properties and demo capabilities
- Align product development with commercial priorities
- Lead and manage four product managers and one product designer
- Set expectations and structured personal development plans
- Foster a culture of autonomy and accountability
- Optimize the public web presence for pipeline and revenue
- Drive experimentation, conversion rate optimization, and testing
- Drive demotool adoption across internal teams
- Improve the self-service demotool experience
- Build cross-functional partnerships across digital experience, creative, brand, product marketing, engineering, digital marketing, and demand generation
- Define scalable ways of working
- Maintain, scale, and optimize the web and demotool MarTech stack
- Ensure technology performance and data integrity