Demand Generation Marketing Manager
Carta provides an intelligent platform for private capital operations, connecting data, workflows, and people.
About Carta
Carta operates a platform for private capital that helps companies, private equity and venture capital firms, limited partners, and other financial organizations manage portfolios, move money, and model investment scenarios. Its offerings include equity and cap table management, valuations, compensation, liquidity, fund administration, fund tax, SPVs, deal CRM, portfolio valuations, loan operations, LP analytics, compliance, contracts, and attorney-led legal services. Carta combines software, AI capabilities, and expert human services for private capital workflows.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will develop and execute end-to-end campaigns that acquire new private equity and alternative-assets firms. You will manage account-based marketing targeting, lifecycle streams, and campaign tracking; analyze performance data; collaborate with sales and marketing partners; and test scalable growth plays.
Requirements
- 6+ years of demand generation experience
- Experience in B2B SaaS, fintech, or financial services
- Account-based marketing experience
- Experience with 6Sense, Marketo, and Salesforce
- Knowledge of private capital markets or financial services
Responsibilities
- Develop and execute end-to-end campaigns for private equity and alternative-assets products
- Collaborate with Sales, Product, and Marketing to test strategies and deliver quarterly objectives
- Manage 6Sense ABM targeting, lifecycle streams, and Salesforce campaign tracking
- Identify high-propensity accounts and scale repeatable growth plays
- Execute strategic growth initiatives and experiments
Benefits
- Equity for full-time roles