CRM & Lifecycle Lead

Skills

About the Role

You'll take the lead in shaping the lifecycle and retention strategy for Juniper, creating engaging, data-driven campaigns that guide and support patients throughout their journey. You'll directly influence how patients experience the product and perceive its value, ensuring they feel supported, informed, and motivated to continue their treatment journey with confidence. You'll use lifecycle marketing to foster meaningful relationships with patients that extend beyond their time on medication. This role calls for a creative and strategic mindset, working cross-functionally to design lifecycle initiatives that are impactful, innovative, and deeply aligned with a patient-first ethos. You won't be sending generic campaigns or chasing vanity metrics — your role will be integral to building a truly patient-centric lifecycle strategy.

Requirements

• At least 4 years of experience in lifecycle marketing, CRM, ideally within a fast-paced or startup environment
• Proficiency in marketing automation tools (e.g., Klaviyo, Customer.io, Braze) and familiarity with analytics platforms (e.g., Tableau, Mixpanel, Metabase)
• Data-driven, comfortable using insights from existing data to identify gaps in the patient journey and opportunities for optimisation, experience running A/B tests
• Strong written communication skills, with a knack for creating engaging and empathetic content
• Passionate about patient experience and problem-solving, with a demonstrated interest in health and wellness
• Highly organised, independent, and able to collaborate effectively within a team
• Thrives in a fast-paced environment, excited by creative problem-solving and innovation

Responsibilities

• Develop and execute lifecycle marketing campaigns that engage, educate, and retain patients across all direct channels (email, push, SMS, and in-app messaging)
• Use data and insights to personalise communications for specific cohorts and stages in the patient journey
• Leverage content to create and share high-quality, impactful messaging related to nutrition, weight loss, and health
• Develop innovative campaigns such as automated onboarding flows, retention touchpoints, and reactivation strategies
• Collaborate cross-functionally with marketing, product, and analytics teams to align lifecycle initiatives with business goals and patient needs
• Test and optimise campaigns through A/B testing
• Track and report on key engagement and retention metrics to measure impact and inform future strategies

Benefits

• Employee options program
• Annual development budget
• 3 days of professional development leave
• Hybrid work setup with 3 days a week in office
• Private health insurance through Vitality or a monthly wellness allowance
• 25 days of holiday
• Enhanced parental leave
• Work from anywhere 3 weeks out of the year
• Regular socials, clubs, after-school sport, and seasonal events