Creative Strategist (App)

Skills

About the Role

You'll partner with the UA team and the creative team to produce high-performing ads and app store assets. You'll play-test assigned games to understand their unique selling points, audience, and creative opportunities, and research trends, competitors, and emerging AI-driven creative patterns. You'll drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros to keep improving speed and outcomes. Day to day, you'll manage creative tasks end-to-end, write actionable briefs, coordinate resources, and give hands-on design support when needed, using AI tools to explore variations and accelerate production. You'll review creative performance metrics, use AI-assisted analysis to spot patterns, and maintain clear documentation of learnings and best practices. You'll work closely with UA to understand goals and creative needs, communicate progress and priorities to stakeholders, align expectations with the Creative Lead, and share AI workflows and useful findings with the team.

Requirements

• 2+ years of creative production, product design (PO, UI/UX), or performance marketing experience for mobile apps
• Strong research and analysis ability to study trends, competitors, play-test games, and extract actionable creative insights
• Project management skills to plan cycles, organize tasks, manage timelines, and coordinate designers/motion/playable resources
• AI learning mindset and familiarity with AI tools for ideation, variation, analysis, and workflow acceleration
• Strong visual understanding of composition, layout, and pacing with ability to give structured, actionable feedback
• Proven experience reviewing creative performance metrics (CTR, CVR, IPM, CPI) and turning data into improvements
• Skilled in writing clear briefs, documenting learnings, and communicating with cross-functional teams
• Proficient in core creative tools (Figma, Photoshop, After Effects, or similar)

Responsibilities

• Play-test assigned games to understand USP, audience, and creative opportunities
• Research trends, competitors, and emerging AI-driven creative patterns
• Drive Agile cycle planning with clear hypotheses, success criteria, and weekly retros
• Manage creative tasks end-to-end using Agile project management
• Write actionable briefs, coordinate resources, and provide hands-on design support
• Use AI tools to explore variations, accelerate production, and enhance visual quality
• Review creative performance metrics and turn insights into actionable improvements
• Use AI-assisted analysis to detect patterns and identify new creative opportunities
• Maintain clear documentation of learnings, best practices, and references
• Work closely with UA to understand goals and creative needs
• Communicate progress, risks, and priorities clearly to stakeholders
• Align expectations with the Creative Lead and cross-functional partners
• Share AI workflows or useful findings with the team

Benefits

• 100% salary during probation
• Performance bonus with 30% of company profit shared with no cap
• Full SHUI as Vietnamese Law
• Premium Private Medical Insurance and annual health check
• Minimum 12 days paid annual leave
• 10 days paid sick leave
• 12 days working from home per year
• Annual flexi-budget (9,400,000 VNĐ/year) for well-being & personal development
• Free daily lunch with 10+ menu options
• Free daily F&B: snacks, juice, beverage, tea-time
• Monthly/Bi-monthly team activity allowance
• Company learning trip to top profit-generating countries
• Sponsored sports activities: badminton, soccer
• Sponsored overseas conferences and industry events for all levels
• PC or Macbook provided by the company
• Modern equipment/AI tools provided