Creative Director Social Instagram and TikTok
KAST enables global spending of stablecoins through payment cards connected to traditional merchant networks and ATMs worldwide.
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About KAST
KAST lets users spend stablecoins at merchants worldwide through payment cards connected to traditional networks. The platform supports multiple stablecoins within a custodian wallet system. Users can create digital cards for immediate use with mobile payment systems or request physical cards in various tiers. The service operates in multiple countries to facilitate cross-border digital asset spending.
Skills
About the Role
You will own creative direction for Instagram and TikTok, developing social content, campaigns, and recurring formats that grow the brand. You will lead concepts for short-form video, creator content, product launches, and brand storytelling; manage creative partners; direct production; collaborate across functions; and use performance insights to improve output.
Requirements
- 8+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills
Responsibilities
- Own creative direction for Instagram and TikTok
- Develop social content, campaigns, and recurring formats
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain quality across content
- Partner cross-functionally to turn product launches, trends, and community moments into social content
- Use performance insights to improve creative output while maintaining the brand