Creative Director Social Instagram and TikTok
KAST is a stablecoin-powered financial platform for storing, earning, moving, and spending digital dollars globally.
Funding history
Investors
About KAST
KAST provides stablecoin-enabled financial services including global USD and EUR accounts, transfers, yield products, and Visa payment cards accepted worldwide. It operates through licensed financial partners and is explicitly described by its official site as a financial technology company rather than a bank.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
Own creative direction for Instagram and TikTok, developing social content, campaigns, recurring formats, short-form video, creator content, product launches, and brand storytelling while managing creative partners and using performance insights to improve output.
Requirements
- 8+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills
- Strong creative taste and ability to balance brand consistency with experimentation
- High-ownership mindset in fast-paced environments
Responsibilities
- Own creative direction for KAST's Instagram and TikTok
- Develop social content, campaigns, and recurring formats that grow the brand
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain quality across content
- Partner cross-functionally to turn product launches, trends, and community moments into social content
- Use performance insights to improve creative output while maintaining the brand
