Country Manager – Coins EU
Skills
About the Role
You will serve as Coins EU's senior-most leader in the region, overseeing local strategy, operations, user acquisition, and market expansion initiatives. This is a high-impact leadership role ideal for someone who thrives in fast-paced, highly regulated digital finance environments. You will define go-to-market strategies, build partnerships, manage daily operations, and represent Coins EU to regulators and stakeholders while leading a local team.
Requirements
- Based in the EU with authorization to work in the region
- 5+ years of leadership experience in fintech, digital assets, financial services, or tech
- Proven track record in launching or scaling products across EU markets
- Familiarity with European financial services regulation and competitive landscape
- Excellent interpersonal and stakeholder management skills
- Fluent in English; additional EU languages are a strong plus
- Background in commercial operations, business development, or general management
- Experience in crypto exchanges, digital wallets, neobanks, or payment systems
- Familiarity with SEPA payments, fiat on/off ramps, and EU banking infrastructure
- Experience building and leading distributed teams
Responsibilities
- Define and execute Coins EU's go-to-market strategy for key EU countries
- Identify and prioritize market opportunities across user segments (retail, OTC, merchant)
- Support expansion into new jurisdictions in alignment with product and compliance readiness
- Drive user acquisition and retention through localized campaigns and partnerships
- Build and manage relationships with key ecosystem partners: payment providers, banks, fintech platforms, and associations
- Collaborate with marketing, product, and business teams to localize and optimize product offerings for EU users
- Oversee daily operations in the region, ensuring high service quality and efficiency
- Coordinate with customer support, fraud/risk, and engineering teams to resolve local issues and improve user experience
- Track and report on KPIs, market performance, and operational bottlenecks
- Represent Coins EU to regulators, business partners, and public stakeholders
- Act as a cultural and strategic bridge between EU operations and global HQ
- Lead, mentor, and grow a local cross-functional team as needed
