Brand Director

Skills

About the Role

You will own the brand from strategy through execution, developing its positioning, architecture, identity, voice, content, and community approach. You will use consumer research to establish a measurable brand-health baseline, strengthen trust and credibility, set creative standards, lead integrated campaigns and partnership activations, manage agencies and budgets, and report brand performance through defined KPIs. You will also conduct a brand audit, guide the rollout of the brand platform, unify content and community under one strategy, and track awareness, differentiation, consideration, and trust.

Requirements

• Have at least eight years of experience in brand, brand strategy, or brand marketing, including at least three years at director level with team ownership.
• Have built or rebuilt a research-based brand platform and demonstrated measurable impact on brand meaning.
• Possess a strong consumer-brand background in fintech, consumer technology, or another fast-growing category with a trust challenge.
• Demonstrate creative judgment and the ability to direct designers, writers, and film production.
• Have experience owning content and community as integrated parts of a brand.
• Be comfortable using research and data to guide decisions and measurement.
• Have experience managing agencies and meaningful brand budgets.
• Be fluent in English with excellent verbal and written communication skills.
• Sponsorship or partnership activation experience is preferred.
• Multi-market brand experience across the United States, European Union, Middle East and North Africa, Latin America, or Asia-Pacific is preferred.
• Experience building a brand function within a company that grew through performance marketing is preferred.

Responsibilities

• Own and develop the brand platform, including positioning, purpose, personality, promise, and architecture across products and sub-brands.
• Build the brand strategy with Consumer Research using brand health, brand lift, and usage and attitude data.
• Define the role of trust and credibility and develop the brand response to category scepticism.
• Own visual and verbal identity, brand guidelines, and tone of voice across markets and languages.
• Develop and own the content strategy.
• Develop and integrate community strategy as an owned brand asset.
• Set the companywide creative brief standard and maintain quality across branded output.
• Lead integrated campaigns and brand activations for major partnerships and collaborations.
• Manage creative and brand agencies, external partners, and brand budgets.
• Define brand KPIs with Research and report them through the marketing OKR cycle.
• Complete a brand audit, identify gaps, agree on the brand strategy work program, commission a brand-health baseline, and establish a content and community transition plan within the first 30 days.
• Secure approval and rollout of the brand platform, unify content and community operations, and improve creative quality and performance within three months.
• Measure awareness, differentiation, consideration, and trust against the established baseline within six months.

Benefits

• Remote or hybrid work options
• Flexible working hours
• Up to 20 vacation days per year
• Eight company holidays per year
• Five personal days per year
• Structured performance reviews
• Team awards
• International retreats
• Access to company apartments in Cyprus