ASA / ASO Manager (App Store Growth)

Skills

About the Role

You will drive organic and paid growth across the App Store and Google Play by applying App Store Optimization fundamentals and hands on expertise in Apple Search Ads. You will increase app visibility installs and conversions by building scalable ASO strategies running performance driven ASA campaigns and continuously testing creatives metadata and keywords to maximize growth.

Requirements

• 3+ years of ASO experience and 3+ years of hands on ASA campaign management
• Proven track record with measurable results such as install growth ranking improvements CPI CPA ROAS
• Strong understanding of App Store and Google Play ranking factors and algorithm differences
• Keyword research search intent and metadata optimization
• Creative optimization and CRO for store listings
• Apple Search Ads bidding strategies keyword match types and audience targeting
• Experience with ASO ASA tools such as AppTweak Sensor Tower data.ai Asodesk SearchAdsHQ MobileAction or similar
• Experience with mobile analytics and attribution platforms such as AppsFlyer Firebase
• AI native mindset hands on experience using Claude and AI agents to increase productivity automate workflows and accelerate execution
• Strong analytical skills and ability to work with large data sets
• Ability to think in hypotheses experiments and measurable outcomes
• Experience working cross functionally with creative product and growth teams

Responsibilities

• Develop and execute ASO and ASA strategies for the App Store and Google Play
• Optimize app metadata title subtitle keywords short description long description and promotional text
• Plan launch and scale Apple Search Ads campaigns across Discovery Search Today and Products
• Drive ASO growth on Google Play through metadata creatives and store listing experiments
• Conduct keyword research competitor analysis and search intent mapping for both stores
• Run AB testing on creatives including icon screenshots preview videos and feature graphics using product page optimization and store listing experiments
• Improve conversion rate CVR click through rate CTR and tap through rate TTR
• Monitor and improve organic rankings category rankings and featured placements
• Optimize for ratings reviews and store editorial visibility
• Track and analyze KPIs impressions installs CPI CPA ROAS
• Run experiments and continuously improve performance based on data
• Leverage AI tools and agents Claude and others to increase productivity automate routine tasks and scale output
• Collaborate with product marketing creative and analytics teams
• Stay up to date with App Store and Google Play algorithm changes new ad formats and platform updates

Benefits

• Learning support courses English classes and conferences up to 100 reimbursement
• Unique loyalty program receive corporate digital miners and earn passive income with no investment
• Team culture retreats in international locations for example company apartments in Cyprus
• Memorable events with wow prizes we celebrate big occasions in a big way
• Employee of the Month award we recognize and reward our top performers
• Paid leave up to 20 vacation days 8 company holidays 5 personal days per year
• New career tracks real opportunities to grow into expert or top management roles
• Work life fit flexible hours and remote work you dont need to chase balance we aim to make work inspiring not exhausting for us results matter most