Ad Creative Strategist Creative Producer
OKX is a leading global cryptocurrency exchange offering a wide range of trading services, including spot and derivatives trading, as well as Web3 solutions.
Investors
Projects
About OKX
OKX is a global cryptocurrency exchange known for its trading services and financial products. The platform offers a wide range of features, including spot and derivatives trading, staking services, and a user-friendly interface suitable for both beginners and experienced traders.
Skills
Candidate Availability
Required and preferred rules are kept separate and reflect the wording in the original posting.
About the Role
You will lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok. You will optimize creative direction using campaign data, translate financial and crypto product propositions into ad messaging, manage vendors, monitor competitor trends, and coordinate delivery from concept through launch.
Requirements
- Extensive experience in performance advertising creative strategy and production
- Knowledge of finance and familiarity with crypto or digital assets
- Vendor sourcing, vetting, and project management experience
- English copywriting and day-to-day communication proficiency
- Bilingual English and Mandarin ability
- Creative storytelling and scriptwriting skills
Responsibilities
- Lead creative strategy and asset production for performance advertising across Meta, Google, and TikTok
- Iterate creative direction based on campaign data and conversion performance
- Translate finance and crypto product propositions into compelling advertising messaging
- Manage creative agencies, production teams, and influencers
- Track industry and competitor creative trends
- Collaborate with media buying, design, and product teams from concept through launch
Benefits
- Team building programs and company events
- Wellness and meal allowances
- Healthcare schemes for employees and dependants