Staff Product Manager, AI
Webflow is a visual web development and content management platform that lets marketers, designers, developers, and agencies build, launch, and optimize websites without heavy reliance on engineering resources. It serves a broad range of clients from small businesses to large enterprises, including brands like Dropbox, Vanta, and Spin Master.
About Webflow
Webflow provides a visual-first website builder and composable CMS that combines design, content management, and code generation in one platform. Its tools span the full site lifecycle: building sites and design systems from scratch, generating clean production-ready code and reusable components, managing content and CMS collections (including AI-assisted bulk generation), and optimizing sites for conversion, SEO, and AI-driven answer engines (AEO) through native analytics, personalization, and localization features. The platform increasingly incorporates agentic AI to draft copy, generate pages, and run experiments, with integrations such as an MCP server and Cursor for developers. Webflow serves marketers, designers, developers, and agencies, and is trusted by more than 300,000 brands, including enterprise customers like Dropbox, Verifone, Lattice, Orangetheory Fitness, Vanta, Spin Master, and 21.co, as well as agencies like Verndale and Flow Ninja.
Skills
About the Role
You'll set the direction for how AI shows up across Webflow's platform, owning the Agent Access area that spans the Webflow AI Assistant inside the Designer, the 3rd-party agents that reach Webflow through MCP, the Agent Instructions that guide them, and the platform underneath that powers it all. You'll define the multi-year strategy for this area and rally teams across Webflow behind it, unlocking new ways for developers, partners, and creators to build for the web. You'll set the quality bar for agent experiences that never behave the same way twice, balance the needs of developers and less-technical creators, and stay close to customers as models and protocols evolve quickly. You'll also roll up your sleeves to prototype ideas and ship improvements yourself where it helps.
Requirements
- BS / BA college degree or relevant experience
- 8+ years of product management experience with deep expertise in AI-powered systems
- Track record of owning strategy for large, ambiguous product areas
- Experience with platforms, APIs, and extensibility
- Hands-on work with AI agent systems, code generation, or programmable interfaces
- Experience defining evals, guardrails, and success metrics for non-deterministic products
- Experience building both developer-grade tools and approachable products for less-technical creators
- Ability to lead through influence rather than authority
Responsibilities
- Own the vision, strategy, and roadmap for Webflow's agent surfaces: the Webflow AI Assistant, MCP, Agent Instructions, and the AI platform underneath that powers prompt-based agent experiences
- Set the direction and drive it through to delivery with Engineering, Design, and Data
- Sequence work so surfaces reinforce each other and build shared primitives that serve 1st-party and 3rd-party agents alike
- Define the quality bar for agent experiences, including evals, guardrails, and metrics
- Balance developer-grade surfaces like MCP and APIs against an approachable assistant for visual, less-technical creators
- Represent the agent area to leadership and turn strategy into committed plans
- Navigate cross-functional disagreement across Engineering, GTM, and beyond independently and constructively
- Prototype ideas and ship improvements directly, including contributing to the product in code
- Place durable, multi-year bets as the AI landscape shifts
- Stay close to customers to distinguish real standards from fads
- Set reusable patterns and standards for other teams
- Mentor PMs and partners as the agent practice grows
Benefits
- Equity (RSUs) for every permanent employee
- Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with most premiums covered
- 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents
- Inclusive care for family planning, menopause, and midlife transitions
- Flexible vacation and paid holidays
- Sabbatical program
- Mental health resources, therapy and coaching
- 401(k) with 100% employer match up to $6,000/year
- Monthly stipends for work and wellness expenses
- Annual WIN bonus program for full-time, permanent, non-commission employees