Sr Product Manager - Virality, Referrals & KOL
Payward, Inc. is the parent company and operating platform behind Kraken and a portfolio spanning trading, custody, payments, lending, tokenized assets, onchain finance, and benchmarks.
Funding history
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About Payward, Inc.
Payward operates unified financial infrastructure across crypto and traditional markets, including shared liquidity, risk and margin systems, collateral and settlement, compliance, and licensing. Its first-party portfolio includes Kraken, Kraken Pro, NinjaTrader, Breakout, xStocks, Payward Services, CF Benchmarks, Reap, Krak, Kraken Prime, Kraken OTC, Kraken Custody, and Bitnomial.
Skills
Candidate Availability
About the Role
You will own growth in viral, KOL- and creator-referred new transacting users. You will build sharing and referral programs, creator tools and audience-to-customer journeys, own acquisition economics, and build trustworthy measurement and experimentation.
Requirements
- Built a product or feature that spread beyond its initial audience
- Repeated success beating acquisition targets through referrals, virality, or creator-led growth
- Strong growth product sense
- SQL and product analytics skills, funnel, cohort and growth modeling
- Experimentation and commercial judgment
- Senior ownership and hands-on execution
Responsibilities
- Own growth in viral, KOL- and creator-referred new transacting users
- Build sharing and referral programs with modeled payback
- Build and test audience-to-customer journeys
- Own Consumer features and roadmap for the KOL Platform
- Build creator tools across app and web
- Own acquisition cost and gross-margin payback
- Increase virality per new and returning user
- Build reliable measurement and experiments