Social Content Lead (Instagram/TikTok)
KAST is a stablecoin platform that provides USD-denominated accounts, payment cards, and on/off-ramp channels, accepted at over 100 million merchants and ATMs globally. It enables users to create a virtual card in minutes and spend stablecoins like USDT, USDC, and USDe.
Investors
Projects
About KAST
KAST aims to simplify finances for global citizens by making it easy to save, send, and spend stablecoins anywhere in the world. Users can go from sign-up to spending in just 2-3 minutes without needing a bank account, with a variety of IDs accepted. The platform supports stablecoins like USDT, USDC & USDe, with more tokens planned. KAST cards are compatible with Apple Pay and Google Pay and are accepted by over 100 million merchants globally. The company emphasizes privacy and security, stating that all funds are fully reserved and held using leading Web3 technologies.
Skills
About the Role
You'll own the creative direction for KAST's Instagram and TikTok, shaping how millions of people discover and experience the brand. You'll develop social content, campaigns, and recurring formats that grow the brand, and lead creative concepts for short-form video, creator content, product launches, and brand storytelling. You'll build and manage a network of creators, videographers, editors, and creative partners, direct creative production, and maintain a high bar for quality across all content. Working closely with Brand, Growth, Product, and Community teams, you'll turn product launches, trends, and community moments into compelling social content, and use performance insights to continuously improve creative output while maintaining a premium brand.
Requirements
- 5+ years of experience in creative direction, social, brand, or content for consumer, lifestyle, fashion, media, or technology brands (fintech/crypto are nice to have)
- Proven success building or scaling Instagram and TikTok for a consumer-facing brand
- Outstanding portfolio of social-first creative work, especially short-form video
- Deep understanding of social platforms, creator culture, and platform-native storytelling
- Strong creative taste with the ability to balance brand consistency and experimentation
- Experience leading creative production and collaborating across design, marketing, and product teams
- Excellent communication skills and a high-ownership mindset in fast-paced environments
Responsibilities
- Own the creative direction for KAST's Instagram and TikTok
- Develop social content, campaigns, and recurring formats that grow the brand
- Lead creative concepts for short-form video, creator content, product launches, and brand storytelling
- Build and manage a network of creators, videographers, editors, and creative partners
- Direct creative production and maintain a high bar for quality across all content
- Partner cross-functionally to turn product launches, trends, and community moments into compelling social content
- Use performance insights to continuously improve creative output while maintaining a premium brand