Senior Web & Inbound Growth Manager

Skills

About the Role

You will turn the website into a top growth channel by owning conversion performance across the visitor journey. You will build and run a CRO and experimentation program, optimize high-intent and campaign landing pages, partner with Sales and Marketing on inbound lead quality, evaluate conversion tools, own conversion reporting and tracking standards, work with the Web team on implementation, and use AI and agentic workflows to speed up your work.

Requirements

• 5–7+ years in web growth or CRO at a high-growth B2B SaaS company
• Proven track record building and running experimentation programs using tools such as Optimizely or Webflow Optimize
• Strong grasp of web UX and the customer journey
• Strong analytical skills and proficiency with GA4 and Google Tag Manager
• Hands-on with modern CMS and web platforms such as Webflow
• Clear communicator and cross-functional partner curious about technical products and developer audiences
• Takes ownership and thrives in ambiguity

Responsibilities

• Own conversion performance across the website journey
• Build and run the CRO and experimentation program
• Optimize high-intent pages and campaign landing pages
• Partner with Sales and Marketing to improve inbound lead quality and volume
• Evaluate conversion tools such as personalization, chat, interactive demos and embedded content
• Own the conversion and experimentation reporting framework and tracking standards
• Collaborate with the Web team to implement optimizations and support publishing, urgent fixes and tracking issues during US hours
• Use AI and agentic workflows for analysis, test ideation, page production and QA

Benefits

• Startup equity
• Health insurance
• Other competitive benefits