Senior UA Marketing (Mobile Games)
Skills
About the Role
You will take ownership of growth across multiple game titles, managing substantial marketing budgets and experimenting with cutting-edge user acquisition strategies to help bring great games to millions of players worldwide. You'll act as the team's expert on channels like Google UAC, Meta, or SDK networks, running campaigns that hit KPI and ROAS targets while collaborating with Product, Monetization, Creative, and Data teams.
Requirements
- 3+ years of hands-on UA experience in mobile gaming industry
- Strong preference for candidates with experience in Hybrid Casual or IAP-driven UA
- Deep knowledge of the mobile growth stack: MMPs, mediation, analytics, SDK ad networks, DSPs
- Self-driven with ability to communicate goals, needs, and performance reports
- Experience with ad monetization and strong relationships with ad networks
- Fluent English (written and speaking)
Responsibilities
- Own and execute UA strategy across a portfolio of 5-7 mobile game titles
- Manage large-scale budgets on channels such as Meta, Google Ads, TikTok, Unity Ads, IronSource, AppLovin, and DSPs
- Act as team expert in Google UAC, Meta, or SDK networks
- Meet regularly with stakeholders while running campaigns that hit KPI and ROAS targets
- Grow daily active users
- Define UA launch strategies for new titles, including pre-registration campaigns
- Define conceptual creative strategies and testing processes
- Collaborate with Product, Monetization, Creative, and Data teams to drive growth
- Conduct market research and competitive analysis to stay ahead of trends
Benefits
- 100% salary during probation
- Performance bonus with 30% of company profit shared with no cap
- Full SHUI as Vietnamese Law
- Premium Private Medical Insurance and annual health check
- Minimum 12 days paid annual leave
- 10 days paid sick leave
- 12 days working from home per year
- Annual flexi-budget (9,400,000 VND/year) for well-being and personal development
- Free daily lunch with 10+ menu options
- Free daily F&B: snacks, juice, beverage, tea-time
- Monthly/Bi-monthly team activity allowance
- Company learning trip
- Sponsored sports activities: badminton, soccer
- Sponsored overseas conferences and industry events
- Modern equipment/AI tools provided