Senior SMM + KOLs Specialist
Execution-layer infrastructure for DeFi — closing the gap between economic intent and settlement.
About Second Tier
Second Tier builds the execution layer for DeFi: the infrastructure that turns a user's economic intent into a settled transaction, without intermediary dependence, permissions, or opaque terms. Founded by Anton Bukov, co-founder of 1inch and architect of 1inch Router, Fusion, and Cross-chain Swaps. Distributed team, early stage.
Skills
About the Role
You will build and manage X Telegram and Reddit from strategy through daily publishing. You will create threads memes visuals product teasers and launch campaigns for a crypto-native audience translate technical topics into accessible content engage the DeFi community manage crisis communications collaborate with KOLs and use growth data to refine the strategy.
Requirements
- 3+ years of experience in social media marketing
- 1–2 years of experience in DeFi or crypto
- Track record growing X and Telegram channels for Web3 projects
- Hands-on crypto crisis communications experience
- Deep understanding of DeFi swaps aggregators cross-chain MEV intent-centric protocols and security
- Native understanding of crypto-Twitter tone
- Written English at B2+ level
- Ability to define strategy independently and execute hands-on
- Active personal crypto-X presence Dune or Figma experience is a plus
Responsibilities
- Build and run X Telegram and Reddit channels
- Create threads memes visuals product teasers and launch campaigns
- Translate complex technical topics into social content
- Engage the DeFi community and manage crisis communications
- Find and collaborate with crypto KOLs
- Track growth engagement and mentions and adjust strategy
Benefits
- Remote work
- Flexible hours
Hiring Process
Introductory call lasting 30 minutes, followed by a 2–4 hour test assignment, a 60-minute deep-dive interview with the team, and an offer. The stated timeline is two to three weeks.
