Senior Product Marketing Manager, Public Sector
Skills
About the Role
You will own the market positioning for blockchain intelligence products across law enforcement and national security agencies. You will define the messaging and positioning that makes the offering clear and compelling. You will own launches and collaborate with Product and Sales to ensure buyers arrive convinced. You will translate complex product capabilities into narratives that resonate with public sector buyers and win their trust.
Requirements
- 5+ years of product marketing experience at a B2B SaaS company.
- Led at least two tier one launches end to end including strategy, narrative, execution, and post launch measurement.
- Owned a website or major digital channel and made content decisions that moved pipeline.
- Experience using AI to build workflows and systems with a real example of something built for the team.
Responsibilities
- Own the market position for blockchain intelligence products across law enforcement and national security agencies.
- Define the messaging and positioning that differentiates the offering to public sector buyers.
- Develop and execute tier one product launches from strategy to post launch measurement.
- Collaborate with Product Management and Sales to ensure buyers arrive convinced.
- Create compelling narratives and collateral that translate technical capabilities into clear value.
- Analyze market signals and competitive data to inform strategy.