Senior Product Marketing Manager

Skills

About the Role

You will own product positioning and messaging, lead go-to-market strategy for launches and expansion, and create marketing and sales-enablement content. You will develop competitive intelligence, buyer personas, and journey maps, collaborate across product and sales functions, and use deal dynamics and win-loss patterns to improve marketing impact.

Requirements

• 5+ years of product-marketing experience, ideally in B2B or industrial and manufacturing technology.
• Strategic thinking and hands-on execution.
• Writing and storytelling skills for translating technical capabilities into narratives.
• Experience with product launches, competitive positioning, and sales enablement in a technical product environment.

Responsibilities

• Own product positioning and messaging across products and capabilities.
• Develop and maintain differentiated market narratives.
• Drive go-to-market strategy for product launches, feature releases, and market expansion.
• Create white papers, case studies, application guides, blog posts, and thought-leadership content.
• Build sales-enablement materials including battle cards, competitive analysis, objection-handling guides, ROI frameworks, pitch decks, and demo scripts.
• Develop competitive intelligence and actionable positioning.
• Define and manage buyer personas and journey mapping.
• Partner with sales to understand deal dynamics, win-loss patterns, and pipeline impact.

Benefits

• Daily free lunch
• Flexible PTO
• Medical, dental, and vision coverage
• 6 weeks of fully paid parental leave, plus an additional 6–8 weeks for birthing parents
• 401(k) retirement plan through Empower
• Employee referral bonuses